Whats New

Sometimes you just need to find the latest info and news industry-wide, and this is the place to find it. From business management to Washington’s impact you’ll find the latest articles and videos here.

AmericanHort Contributor September 07 2016

Social media can be a powerful tool in promoting your business; however there is no one size fits all solution. This is especially true in the horticulture industry where there are different types of businesses with different target audiences (consumers, businesses, etc.). Each of these types will have a very different approach to social media including what to share, how to connect, and why th...

Jennifer Noble August 22 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale. One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,” add...

Jennifer Noble August 12 2016


One of the core components of customer engagement is a high level of customer service. Traditionally we have trained staff to be sure to greet a customer with a warm smile and positive attitude, understand what their needs are and extend ...

John Dole August 12 2016

Can you imagine a future without horticulture? We all know horticulture is essential to our lives, but did you know there are more jobs available in the industry than there is talent to fill them? One initiative is primed to change this.

Craig Regelbrugge August 12 2016

Horticultural employers across America report that it’s tougher than ever to recruit, train, and retain a qualified and dedicated workforce. This is true for both entry-level laborers and supervisory or technical staff.
 
We can rant about many contributing factors: the lack of a well-developed work ethic in many young people; a too-generous social safety net that make ...

AmericanHort Contributor February 11 2016

As the pollinator health debate continues, declines in pollinator communities have been attributed to a number of causes, such as parasites and pathogens, exposure to pesticides, and lack of suitable food sources or nutrition. On the latter point, a group of scientists from the United Kingdom devised a method to quantify nectar resources across Great Britain and Wales from 1930 to 2007, and the...

Davi Bowen February 11 2016

The Obama administration regulatory juggernaut continues, and now the Department of Labor’s Wage & Hour Division has issued a new interpretation of what constitutes “joint employment.” We asked Chris Schulte of CJ-Lake LLC, who advises AmericanHort on labor and employment matters, to walk us through what it all means.

For years, there has been a fairly clear understanding of the e...

Craig Regelbrugge January 29 2016

In mid-January, the Senate Environment and Public Works Committee passed S. 659, the Bipartisan Sportsmen's Act of 2015. During the mark-up, Senators Mike Crapo (R-ID), Deb Fischer (R-NE), and Tom Carper (D-DE) offered an amendment to clarify that Clean Water Act permits are not needed for certain pesticide applications. The amendment was adopted by a 12-8 vote. The bill later passed by the com...

Davi Bowen January 29 2016

On January 15, President Obama vetoed a Congressional Review Act Resolution that would have nullified the Waters of the United States regulation. But, a January 20 effort by the Senate to override the veto failed to garner the needed 67 votes.

Although Congress was not able to override the veto, the fact that both the House and Senate passed the resolution sent yet another strong m...

Jill Calabro, Ph.D. January 29 2016

The latest good news on the pollinator front arrived in the form of research results from a team of scientists at Washington State University (WSU). The principal investigators (T. J. Lawrence, E. M. Culbert, A. S. Felsot, V. R. Hebert, and W. S. Sheppard) set out to conduct a survey and risk assessment of honey bee colony exposure to four neonicotinoid insecticides (clothianidin, dinotefuran, ...

Meet Liz Lark-Riley, managing director at Rockledge Gardens, the largest and most complete garden center and nursery in Brevard County and central coastal Florida. Rockledge Gardens has
    been family owned and operated since 1960 and is known as the one-stop resource for the best in Florida gardening. Liz’s background in events, marketing, and performing arts have prepa...

2020 has been a year filled with challenges. Many are innovating by using this unique time to strategize on how the challenges they are faced with can turn into opportunities of growth for their company and clients alike.

But how do you do this and stay true to your current practices and accounts while also captivating and servicing your new customer base?

The Oakland Gre...

Cari Peters is proud to be following in her father and grandfather’s footsteps as the third generation of the Peters at the J.R. Peters company where she currently serves as Vice President.

Vegetable and herb transplants were “garden stars” at retail this past spring and All-America Selections remains at the forefront of breeding trends and consumer demands when it comes to edibles. Join this session to learn more about the trending varieties and assortments you can and should grow for 2021, with some production and retail insights included. Plus get the latest updates...

Join us for this showcase of new annuals, perennials, veggies and herbs that shined in third party/grower trial gardens. Our presenters will also share those all-important production tips to help you succeed with these hot new varieties. Get both a northern and southern perspective on plant performance as Greg Michalak and Mark Yelanich share their top annuals from bed, basket, and container...

AmericanHort will host a webinar to help green industry businesses and HR professionals plan for the 2021 season using H2 workers, J-1 interns, and other common visa types. Come listen to experts who will share informed opinions on what employers might expect as you navigate the approval process for 2021.

 

This program will feature brief agency updates from Kristi B...

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now&r...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

An in-depth look on how to increase sales by enhancing retail signage. 
1-7-20-Retail-Signage-Handout.pdf