Whats New

Sometimes you just need to find the latest info and news industry-wide, and this is the place to find it. From business management to Washington’s impact you’ll find the latest articles and videos here.

AmericanHort Contributor January 19 2017

Columbus, Ohio – The AmericanHort HortScholars program is now accepting applications through March 1, 2017. The HortScholars program is open to any student in a horticulture-related degree program, and includes students pursuing any degree level including associates, bachelors, masters, or PhD. Students wishing to apply may do so online at Am...

AmericanHort Contributor January 04 2017

While I have worn many different horticultural hats in the last four decades, I was a landscaper for two of them. Working within the field of landscaping gives a person a special insight to the qualities of a “great” plant. Low maintenance was always a key factor in my selection of everything from annuals to shrubs to trees. Less maintenance meant more money as well as a smaller imp...

AmericanHort Contributor December 02 2016

The federal Worker Protection Standard (WPS) protects agricultural workers and pesticide handlers from occupational exposure to pesticides. The responsibility for providing WPS protections rests with the employer. Horticultural growers are most affected by WPS compared to other less-intensive agricultural producers because they have more workers performing hand-labor with pesticide-treated plan...

Jennifer Noble September 07 2016

Imagine that you walk into an electronics store. You’re there to purchase a new computer and while you know how to use a computer you aren’t an expert. The sales associate begins to ask you questions about RAM, processors, and gigabytes, and suddenly it sounds as though you are talking to someone who speaks an entirely different language. You begin to feel overwhelmed and frustrated...

Jennifer Noble September 07 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale.
One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,”...

AmericanHort Contributor September 07 2016

One of the requirements to graduate with a four-year degree in horticulture from The Ohio State University is to complete a three month internship in one’s field of interest. Like many things in life, I’m given a relatively simple task…and the promptly take it to an absurd level, and then double my response. My father wasn't a huge fan of this tactic. For example as a 10-...

AmericanHort Contributor September 07 2016

It hardly seems possible, but Cultivate’16 is right around the corner, July 9-12 in Columbus, Ohio. Cultivate currently holds the ranking of number 132 on Trade Show News Network’s list of the top 250 trade shows (across all industries). With a trade show of this size and scope, this is a lot to see, so it’s important to make the most of your time.
Here are our tips for...

AmericanHort Contributor September 07 2016

Whether you are selling business to business or direct to the consumer, finding just the right approach to the sale can be a little tricky. We recently asked some of our members for their best sales tips, and here’s what they had to say:
How do you successfully engage a prospective customer from the beginning of the interaction?
When working with a p...

AmericanHort Contributor September 07 2016

It’s hard to believe that another California Spring Trials has come and gone. If you had a chance to attend this year’s event, you know that each stop was filled with fresh ideas, inspiration, and lots of excitement over what is to come in our industry. If you weren’t able to make it this year, allow us to share some of what we saw during our journey.
 

Jennifer Noble September 07 2016

Events can help you get the word out about your garden center, bring in new customers, and give you a financial lift during slower times.
When planning an event think about who the customer is that you want to bring into your business. Are you looking for an event that brings in a new customer? Are you looking to appreciate your best customers? Remember that customers have distinct buyin...

Meet Liz Lark-Riley, managing director at Rockledge Gardens, the largest and most complete garden center and nursery in Brevard County and central coastal Florida. Rockledge Gardens has
    been family owned and operated since 1960 and is known as the one-stop resource for the best in Florida gardening. Liz’s background in events, marketing, and performing arts have prepa...

2020 has been a year filled with challenges. Many are innovating by using this unique time to strategize on how the challenges they are faced with can turn into opportunities of growth for their company and clients alike.

But how do you do this and stay true to your current practices and accounts while also captivating and servicing your new customer base?

The Oakland Gre...

Cari Peters is proud to be following in her father and grandfather’s footsteps as the third generation of the Peters at the J.R. Peters company where she currently serves as Vice President.

Vegetable and herb transplants were “garden stars” at retail this past spring and All-America Selections remains at the forefront of breeding trends and consumer demands when it comes to edibles. Join this session to learn more about the trending varieties and assortments you can and should grow for 2021, with some production and retail insights included. Plus get the latest updates...

Join us for this showcase of new annuals, perennials, veggies and herbs that shined in third party/grower trial gardens. Our presenters will also share those all-important production tips to help you succeed with these hot new varieties. Get both a northern and southern perspective on plant performance as Greg Michalak and Mark Yelanich share their top annuals from bed, basket, and container...

AmericanHort will host a webinar to help green industry businesses and HR professionals plan for the 2021 season using H2 workers, J-1 interns, and other common visa types. Come listen to experts who will share informed opinions on what employers might expect as you navigate the approval process for 2021.

 

This program will feature brief agency updates from Kristi B...

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now&r...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

An in-depth look on how to increase sales by enhancing retail signage. 
1-7-20-Retail-Signage-Handout.pdf