Whats New

Sometimes you just need to find the latest info and news industry-wide, and this is the place to find it. From business management to Washington’s impact you’ll find the latest articles and videos here.

AmericanHort Contributor April 10 2014

By James M. DelPrince, Ph.D., AIFD, PFCI

Elegant tables at bridal showers, rehearsal events, and wedding receptions feature a gorgeous bouquet of flowers, professionally arranged by a floral designer. These even...

AmericanHort Contributor April 01 2014

Author: Joseph Albano

The Floriculture and Nursery Research Initiative (FNRI) is a unique research partnership that provides a means for the USDA-Agricultural Research Service (ARS) to direct funds in a managed way to research emerging and long-term critical issues identified by the green industry like boxwood blight disease and water quality. The ...

AmericanHort Contributor March 07 2014

Wedding flowers are an important income generator for many retail flower shops. According to WeddingStats.org, the average cost of wedding flowers in 2013 was $1,971. While perhaps small potatoes to the established event florists that design over-the-top weddings, for many traditional flower shops, this source of income can be the difference between staying afloat and going under. Design one av...

AmericanHort Contributor March 07 2014

Every year dozens of new cuts are released, but which ones are must-haves for your business? The Association of Specialty Cut Flower Growers (ASCFG) and North Carolina State University (NCSU) test the latest in cut flower introductions each year to find out. Cultivars are grown and evaluated at NCSU and over 30 growers across the country for their productivity, stem length, and vase life. Tryi...

AmericanHort Contributor February 16 2014

Before answering the question posed in this article’s title, ask yourself if you routinely use floral preservatives in your floral shop. Despite overwhelming evidence that using floral preservatives prolongs the vase life of fresh flowers, a surprising number of florists do not use preservatives as a matter of standard practice. So we wondered: do consumers value floral preservative use? Do th...

AmericanHort Contributor February 12 2014

This year's Forum will be held in Winnipeg, Canada on May 14th and 15th. The first day will consist of research and station updates that will allow attendees to update the group on recent advances, challenges, and opportunities in their research, teaching, extension, or businesses.

The following day will offer an immersion in the sphagnum peat industry through a tour highlighting ...

AmericanHort Contributor February 12 2014

AmericanHort joined lead partners the American Society for Horticultural Science (ASHS) and Longwood Gardens in urging the national horticultural industry's support for a new project study and promoting the perceived value of horticulture in the United States. The project proposal states, "We are concerned that, for those aware of horticulture, the perception is increasingly negative, while muc...

AmericanHort Contributor

In 2002, we at Virginia Tech shared an improved chlorination protocol for horticultural businesses. At that time, we recommended 2.0 ppm free chlorine at sprinklers for irrigation water treatment. This recommendation has since been widely used in the ornamental horticulture industry across the country. Chlorination still is by far the most cost-effective water treatment today but its performanc...

Meet Liz Lark-Riley, managing director at Rockledge Gardens, the largest and most complete garden center and nursery in Brevard County and central coastal Florida. Rockledge Gardens has
    been family owned and operated since 1960 and is known as the one-stop resource for the best in Florida gardening. Liz’s background in events, marketing, and performing arts have prepa...

2020 has been a year filled with challenges. Many are innovating by using this unique time to strategize on how the challenges they are faced with can turn into opportunities of growth for their company and clients alike.

But how do you do this and stay true to your current practices and accounts while also captivating and servicing your new customer base?

The Oakland Gre...

Cari Peters is proud to be following in her father and grandfather’s footsteps as the third generation of the Peters at the J.R. Peters company where she currently serves as Vice President.

Vegetable and herb transplants were “garden stars” at retail this past spring and All-America Selections remains at the forefront of breeding trends and consumer demands when it comes to edibles. Join this session to learn more about the trending varieties and assortments you can and should grow for 2021, with some production and retail insights included. Plus get the latest updates...

Join us for this showcase of new annuals, perennials, veggies and herbs that shined in third party/grower trial gardens. Our presenters will also share those all-important production tips to help you succeed with these hot new varieties. Get both a northern and southern perspective on plant performance as Greg Michalak and Mark Yelanich share their top annuals from bed, basket, and container...

AmericanHort will host a webinar to help green industry businesses and HR professionals plan for the 2021 season using H2 workers, J-1 interns, and other common visa types. Come listen to experts who will share informed opinions on what employers might expect as you navigate the approval process for 2021.

 

This program will feature brief agency updates from Kristi B...

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now&r...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

An in-depth look on how to increase sales by enhancing retail signage. 
1-7-20-Retail-Signage-Handout.pdf