Whats New

Sometimes you just need to find the latest info and news industry-wide, and this is the place to find it. From business management to Washington’s impact you’ll find the latest articles and videos here.

Charlie Hall April 28 2020

As I write this column, the country is in the middle of the COVID-19 crisis, with almost 900,000 cases and over 49,000 deaths in the US to date. SARS-CoV-2, the virus that causes Coronavirus (COVID-19) has wreaked havoc from a national health perspective, as well as an economic perspective. But before I discuss the economic crisis, allow me to share background details of the virus itself.
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AmericanHort Contributor February 27 2020

It is difficult to deny that there has been an ever-increasing secularization of our society. Despite this significant trend, employers today are still being confronted with issues related to their employees’ religious beliefs. The issues arise in a variety of contexts. Among the most common have been issues related to conflicts between an employer’s dress code and the religious clo...

AmericanHort Contributor February 18 2020

By Holly Scoggins, Director of Educational Programming, AmericanHort

A good portion of my academic career has been spent advising horticulture undergraduates in both coursework and internship/career options. At Virginia Tech, literally hundreds of internship opportunities come through the “hortmajors” email listserv each semester - public horticulture, landscape ...

Tristan Daedalus January 20 2020

The trucking sector has undergone several regulatory changes over the past few years.  Altogether, these changes have made shipping green products slightly more complicated.  AmericanHort has been on the forefront of this fight, working to make the regulatory environment cleare...

AmericanHort Contributor December 09 2019

AmericanHort announces the newest member affinity partner, Plant Sentry™, an online comprehensive plant compliance tool. Plant Sentry was built using feedback from green industry leaders, including advocacy partners such as AmericanHort, along with federal and state regulatory officials.

As the shipment of live plants across state lin...

AmericanHort Contributor November 18 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 
 

Today, there are countless ways to measure your marketing effectiveness and take the myste...

Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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Tristan Daedalus August 08 2019

The 2019 Impact Washington Summit is right around the corner and many are getting ready to make lasting connections in meetings with lawmakers and Congressional staff that can affect policy for years to come.  How do you make meetings like these, and with your own local government, as effective as they can be?
 
We’ve compiled the top seven most important tips for ...

AmericanHort Contributor August 08 2019

Small or large, businesses that are not using digital marketing need to understand the importance of it. In today’s world, digital marketing helps your business thrive in a competitive landscape and lets you reach the audience and customers you need to reach.

However, for many, digital marketing may seem confusing or intimidating, especially when it comes to using the right...

AmericanHort Contributor May 31 2019

Terri Brown; Marketing and Member Engagement, AmericanHort, TerriB@AmericanHort.org 

As an attendee or exhibitor at a trade show or conference, social media can help you and your business in a lot o...

Kathy Fediw, AmericanHort Interior Plantscape Hall of Fame Inductee, 2020 & Mary Beth Cowardin Vice President Membership and Strategic Engagement
In this interview, we will hear from Kathy Fediw, interior plantscape consultant, author, trainer, speaker, and 2020 AmericanHort Inter...

AmericanHort + MPS present Spotlight on Sustainability with Chris McCorkle of McCorkle Nurseries Inc.

How do you communicate the ROI of investing in biophilic design to your clients? How do you talk about your services and fees? What’s the value of broadening your design identity into a brand that includes science? How do you develop relationships with other building professionals and become part of an interdisciplinary team? How do you nurture an internship program?

 

Take 20 minutes to learn some tips and tricks that take some stress out of poinsettia season from interior plantscaper, Vicky Cate, Evergreen Interiors.

Presented on October 17, 2018

Join in to learn from past International Plantscape Award winners. See examples of their winning projects as they share tips about how to choose projects to enter and take photos, keys to writing contest descriptions, and how they use their awards as year-round marketing material. You will also gain insight into the judging process.

Presented by: Elliott Bennett, 

For outdoor workers, heat-related illnesses are a potential  but preventable occurrence. Join Jill and Brent to learn how to train your employees on the signs and  symptoms of heat illness, steps for prevention, and who could be  affected. Devel...

Are your clients asking about moss walls? As awareness has grown, there has been an increased demand for moss walls in interiors. In this webinar you will learn basic moss wall considerations and techniques from Joe Zazzera, who has been building and installing moss walls for seven years. Learn about types of moss, adhesion, and framing as well as how to sell and pricing basics.

You want to keep your plants on the job as long as possible because it's better for you and your company. But what do you do when the plant has lots of brown and yellow leaves, is old and thin, or has lost its design integrity? When do you fix it or replace it? Learn some tricks on how to make your plants last longer and when to bring in the replacement.

Presented by: Heddy S...

What’s eating your plants? Find out how to look for and identify the most common pests on indoor plants, plus a few rarities that can wreak havoc on your plants. You’ll see what these mites, insects, and other pests look like in real life – and up close under a magnifying glass or microscope. Learn where to look, which plants are most prone, the environmental conditions that c...

It’s the middle of winter, so how do I keep my plants and my clients happy? Join Vicky Cate to discover some very simple tricks that will make your clients think you are a magician and the most helpful person they know! You’ll learn how to keep a smile on your and your client’s face and how to keep your plants happy too!