Whats New

Sometimes you just need to find the latest info and news industry-wide, and this is the place to find it. From business management to Washington’s impact you’ll find the latest articles and videos here.

Charlie Hall April 28 2020

As I write this column, the country is in the middle of the COVID-19 crisis, with almost 900,000 cases and over 49,000 deaths in the US to date. SARS-CoV-2, the virus that causes Coronavirus (COVID-19) has wreaked havoc from a national health perspective, as well as an economic perspective. But before I discuss the economic crisis, allow me to share background details of the virus itself.
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AmericanHort Contributor February 27 2020

It is difficult to deny that there has been an ever-increasing secularization of our society. Despite this significant trend, employers today are still being confronted with issues related to their employees’ religious beliefs. The issues arise in a variety of contexts. Among the most common have been issues related to conflicts between an employer’s dress code and the religious clo...

AmericanHort Contributor February 18 2020

By Holly Scoggins, Director of Educational Programming, AmericanHort

A good portion of my academic career has been spent advising horticulture undergraduates in both coursework and internship/career options. At Virginia Tech, literally hundreds of internship opportunities come through the “hortmajors” email listserv each semester - public horticulture, landscape ...

Tristan Daedalus January 20 2020

The trucking sector has undergone several regulatory changes over the past few years.  Altogether, these changes have made shipping green products slightly more complicated.  AmericanHort has been on the forefront of this fight, working to make the regulatory environment cleare...

AmericanHort Contributor December 09 2019

AmericanHort announces the newest member affinity partner, Plant Sentry™, an online comprehensive plant compliance tool. Plant Sentry was built using feedback from green industry leaders, including advocacy partners such as AmericanHort, along with federal and state regulatory officials.

As the shipment of live plants across state lin...

Jill Calabro, Ph.D. December 09 2019

For more information, contact Jennifer Gray, Research Programs Administrator at jenniferg@americanhort.org or 614.884.1155
 
One of the most important tenets of plant pathology is that the first step to effectively controlling a plant disease is identifying its cause. Otherwise, control measures could be ineffective, le...

AmericanHort Contributor November 18 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 
 

Today, there are countless ways to measure your marketing effectiveness and take the myste...

Jill Calabro, Ph.D. September 06 2019

It’s common knowledge that certain bacteria can make people sick, but did you know that bacteria can cause plant diseases as well? They most certainly do! The first bacterial pathogen to be identified was anthrax, a disease affecting sheep and cattle, in 1876. Shortly after that, the first bacterial plant disease was confirmed – fire blight on apples and pears.
 
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Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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Tristan Daedalus August 08 2019

The 2019 Impact Washington Summit is right around the corner and many are getting ready to make lasting connections in meetings with lawmakers and Congressional staff that can affect policy for years to come.  How do you make meetings like these, and with your own local government, as effective as they can be?
 
We’ve compiled the top seven most important tips for ...

2020 has been a year filled with challenges. Many are innovating by using this unique time to strategize on how the challenges they are faced with can turn into opportunities of growth for their company and clients alike.

But how do you do this and stay true to your current practices and accounts while also captivating and servicing your new customer base?

The Oakland Gre...

Cari Peters is proud to be following in her father and grandfather’s footsteps as the third generation of the Peters at the J.R. Peters company where she currently serves as Vice President.

Vegetable and herb transplants were “garden stars” at retail this past spring and All-America Selections remains at the forefront of breeding trends and consumer demands when it comes to edibles. Join this session to learn more about the trending varieties and assortments you can and should grow for 2021, with some production and retail insights included. Plus get the latest updates...

Paul Westervelt brings his renowned enthusiasm for perennials with highlights from the Saunders Brothers Zone 7a trials; including those all-important scheduling/growing tips for container production.

Plant Trial List - https://www.americanhort.org/resource/resmgr/perennial-trials-weste...

Join us for this showcase of new annuals, perennials, veggies and herbs that shined in third party/grower trial gardens. Our presenters will also share those all-important production tips to help you succeed with these hot new varieties. Get both a northern and southern perspective on plant performance as Greg Michalak and Mark Yelanich share their top annuals from bed, basket, and container...

AmericanHort will host a webinar to help green industry businesses and HR professionals plan for the 2021 season using H2 workers, J-1 interns, and other common visa types. Come listen to experts who will share informed opinions on what employers might expect as you navigate the approval process for 2021.

 

This program will feature brief agency updates from Kristi B...

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now&r...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

An in-depth look on how to increase sales by enhancing retail signage. 
1-7-20-Retail-Signage-Handout.pdf