Whats New

Sometimes you just need to find the latest info and news industry-wide, and this is the place to find it. From business management to Washington’s impact you’ll find the latest articles and videos here.

Jennifer Noble September 07 2016

Imagine that you walk into an electronics store. You’re there to purchase a new computer and while you know how to use a computer you aren’t an expert. The sales associate begins to ask you questions about RAM, processors, and gigabytes, and suddenly it sounds as though you are talking to someone who speaks an entirely different language. You begin to feel overwhelmed and frustrated...

Jennifer Noble September 07 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale.
One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,”...

Jennifer Noble September 07 2016

Events can help you get the word out about your garden center, bring in new customers, and give you a financial lift during slower times.
When planning an event think about who the customer is that you want to bring into your business. Are you looking for an event that brings in a new customer? Are you looking to appreciate your best customers? Remember that customers have distinct buyin...

Jennifer Noble August 22 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale. One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,” add...

Jennifer Noble August 12 2016


One of the core components of customer engagement is a high level of customer service. Traditionally we have trained staff to be sure to greet a customer with a warm smile and positive attitude, understand what their needs are and extend ...