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Creating More Compelling Retail Displays

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construct a more shoppable space. This is the second webinar in this three-part series by Dr. Behe.

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