Log in to view video

Forgot your username or password? Click here Using a company login? Create a personal login here

What the Consumers’ Eyes Behold: Looking at Plants Through Their Eyes

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from recent studies and explain how you can use the results to improve the customers’ shopping process. Whether you are a grower, wholesaler, or retailer, you will enjoy this webinar and have several "take-home" messages to boost sales and improve customer satisfaction.

Related Articles

Articles
  • New member benefit: ship safe, compliant, approved plants with Plant Sentry™

    AmericanHort announces the newest member affinity partner, Plant Sentry™, an online comprehensive...

    Dig Deeper
  • New Rose Rosette Detection Underway

    One of the most important tenets of plant pathology is that the first step to effectively control...

    Dig Deeper
  • The Magic of Measuring your Marketing Investment

    Today, there are countless ways to measure your marketing effectiveness and take the mystery out ...

    Dig Deeper
View All