Log in to view video

Forgot your username or password? Click here Using a company login? Create a personal login here

What the Consumers’ Eyes Behold: Looking at Plants Through Their Eyes

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from recent studies and explain how you can use the results to improve the customers’ shopping process. Whether you are a grower, wholesaler, or retailer, you will enjoy this webinar and have several "take-home" messages to boost sales and improve customer satisfaction.

Related Articles

Articles
  • New Tool to Find Bee-Attractive Plants

    The Protecting Bees website now offers a searchable tool to help identify plants that are attract...

    Dig Deeper
  • MPS - Shaping the Way the Green Industry Approaches Sustainability

    It started with a Dutch auction side project of green industry professionals more than twenty yea...

    Dig Deeper
  • APHIS to Restructure Plant Import Regulations

    The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) has annou...

    Dig Deeper
View All