Log in to view video

Forgot your username or password? Click here Using a company login? Create a personal login here

What the Consumers’ Eyes Behold: Looking at Plants Through Their Eyes

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from recent studies and explain how you can use the results to improve the customers’ shopping process. Whether you are a grower, wholesaler, or retailer, you will enjoy this webinar and have several "take-home" messages to boost sales and improve customer satisfaction.

Related Articles

  • Tips and Tricks for the Best Horticultural Internship

    With far more internship opportunities than students to fill them, competition among businesses a...

    Dig Deeper
  • Are You Ready for a Growth Spurt? How consultants act as fertilizer for your business.

    How consultants act as fertilizer for your business.

    Dig Deeper
  • Key Program Highlight: Specialty Crop Research Initiative (SCRI)

    By Tristan Daedalus & Jill Calabro, PhD What is SCRI and what does it do? The Specialty Cr...

    Dig Deeper
View All