Log in to view video

Forgot your username or password? Click here Using a company login? Create a personal login here

SHIFT: Customer Profiles

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Related Articles

Articles
  • Be Aware of Unauthorized Hotel and Attendee List Solicitations

    As we approach the opening of Cultivate’19 registration, the amount of fraudulent communication a...

    Dig Deeper
  • A New Disease on Sarcococca

    A new disease has been confirmed on Sarcococca:  Volutella blight, caused by Coccinonectria pachy...

    Dig Deeper
  • Looking Ahead

    Perform Better, Grow Faster, and Prepare for the Future as part of AmericanHort, the Green Indust...

    Dig Deeper
View All