Log in to view video

Forgot your username or password? Click here Using a company login? Create a personal login here

SHIFT: Customer Profiles

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Related Articles

Articles
  • An Update on Current Immigration-related Workplace Enforcement Initiatives and Practical Compliance Advice

    The following summary is intended to provide general guidance regarding investigations common to ...

    Dig Deeper
  • Using Social Media Before, During, and After an Event or Trade Show

    As an attendee or exhibitor at a trade show or conference, social media can help you and your bus...

    Dig Deeper
  • Visual Merchandising Tips to Prepare for a More Profitable Season

    Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual ...

    Dig Deeper
View All