Log in to view video

Forgot your username or password? Click here Using a company login? Create a personal login here

SHIFT: Customer Profiles

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Related Articles

Articles
  • New Regulatory Action on Dicamba

    The EPA has announced new restrictions on the use of the herbicide dicamba. Following hundreds, m...

    Dig Deeper
  • Wertheim, a “National Horticulture Treasure,” Honored

    During Cultivate’17, AmericanHort had the pleasure of honoring Ernest Wertheim, who is celebratin...

    Dig Deeper
  • Boxwood Blight: Researchers Looking Outside of the Box for Solutions

    Boxwood blight (BB) continues to spread throughout the US. First identified in the US in the fall...

    Dig Deeper
View All