SHIFT

The AmericanHort mission to advance the industry is not one taken lightly nor nonchalantly. SHIFT, an AmericanHort Initiative, is an ongoing program taking a hard look at the handwriting on the wall for our industry and addressing paradigms that will shift, are shifting, and have shifted. With resources to change gears and capitalize on opportunity, any business ready for some answers needs look no further.

Margery Daughtrey October 12 2015

Conditions Favoring Bacterial Disease:

  • Wetness, warmth and humidity favor most of the bacteria that parasitize plants; latent infections can become obvious when temperatures get warmer. Bacterial diseases are more common in greenhouses than in outdoor production. Crown gall and leafy gall are exceptions.
  • Leaf spots: Pseudomonas species ar...

AmericanHort Contributor October 12 2015

“Essentially, all life depends upon the soil ... There can be no life without soil and no soil without life; they have evolved together.” Charles E. Kellogg, USDA Yearbook of Agriculture, 1938

The addition of compost to the soil will improve any soil’s physical, chemical and biological properties; yielding healthier soil, plants, turfgrass, trees and shrubs, helping to red...

AmericanHort Contributor October 12 2015

by: A. R. Chase

Leaf spots are not uncommon on indoor plants. Sunburn, cold water damage, insect feeding and mechanical injury all cause leaf spots on our indoor plants. Those spots that are caused by a fungal pathogen are comparatively uncommon. The diseases that occur during foliage plant production can occasionally continue on the plants when established in our interiorscapes....

AmericanHort Contributor October 12 2015

“When the well’s dry, we know the worth of water”, B. Franklin

The soil removed by erosion contains up to three times more nutrients than the soil that is left behind. About 60% of lost soil is deposited each year in streams and rivers, blocking waterways with sediment or polluting them with nutrients, pesticides and other contaminants.1 According to a national wa...

AmericanHort Contributor October 12 2015

Water conservation continues to be an important challenge for the nursery industry. Research indicates the distance between container-grown plants should be minimized during production as plant water use increases significantly when plants are placed at wide spacing. The importance of spacing is substantiated by the finding that the increase in water use due to spacing was generally larger than...

AmericanHort Contributor September 11 2015

By Donald Merhaut, PhD and Salvatore Mangiafico, PhD

Essentially any size nursery can install a water recycling and sanitation system. This handout will focus on sanitation. However, we will briefly discuss all five steps, since better water quality improves effectiveness of many sanitation treatments.

There are basically five steps that are performed when recycling ...

AmericanHort Contributor September 11 2015

This research study demonstrates how the mini-Horhizotron can be utilized in plant pathology, and investigates the disease severity of Pythium ultimum, Pythium aphanidermatum, and Rhizoctonia solani on bedding plants grown in peat based substrates containing varying percentages of pine wood chips, and an industry standard potting mix.

AmericanHort Contributor September 11 2015

In this research reports, results are presented that can assist producers in developing irrigation management strategies that minimize nutrient effluent as well as produce a quality container grown tree. Overall, plants had more height and trunk growth when irrigated most in the afternoon compared to early morning irrigation. Reducing the volume of irrigation with a tri-cyclic irrigation regime...

Jesse Hensen September 11 2015

By David Kuack

Editor’s note: This article is preprinted with permission of Hort Americas and appeared on July 27, 2015 web blog here.

Proper processing of coir to lower its natural high salts level should eliminate the need to buffer it with calcium nitrate.

Coir has ...

Craig Regelbrugge September 10 2015

On August 28, AmericanHort submitted official comments in response to EPA’s proposal to “Mitigate the Exposure to Bees from Acutely Toxic Pesticide Products.” The Society of American Florists and Northwest Nursery Improvem...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In our passion and excitement for what we do it's easy to forget that the Consumer doesn't always speak our language. What IF we changed the dialogue and used our words in a way that makes sense to the consumer? Ever been shopping for new technology and felt overwhelmed by the vocabulary? That's how your customer feels. Learn ways to adjust how you say it to better relate to your cu...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.