SHIFT

The AmericanHort mission to advance the industry is not one taken lightly nor nonchalantly. SHIFT, an AmericanHort Initiative, is an ongoing program taking a hard look at the handwriting on the wall for our industry and addressing paradigms that will shift, are shifting, and have shifted. With resources to change gears and capitalize on opportunity, any business ready for some answers needs look no further.

Craig Regelbrugge November 12 2015

Since our last update, the fight over the Obama Administration’s water rule has been a rollercoaster. First, S. 1140, a bill to require EPA and the Army Corps of Engineers to rewrite the rule, narrowly missed getting 60 votes in the Senate, the required number to advance the legislation. The bill had 57 votes, just 3 short of the needed amount.

Next, the Senate passed a resolution ...

AmericanHort Contributor November 12 2015

So there’s good news out of Washington. Yes, really! The House of Representatives just approved a multi-year transportation bill, and the House and Senate are proceeding with a process to iron out their differences. (This is called “going to conference,” something we have not seen too often in recent years!).

And there is good news within the good news. During t...

AmericanHort Contributor November 12 2015

Interest in using biochar for horticultural purposes has increased substantially in recent years due to its potential benefits, such as high carbon content and nutrient holding/exchanging capacity. Read the whole report here.

AmericanHort Contributor November 12 2015

By David Kuack

Editor’s note: This article is preprinted with permission of Hort Americas and appeared on August 20, 2015 on the Hort Americas web blog.

As pressure on fresh water supplies increases, more growers will look at recycling their water. Recycling water can add a whole range of challenges that growers may not have had to deal with before. Speakers at this ye...

AmericanHort Contributor November 12 2015

Dr. Mary Hausbeck
Department of Plant, Soil and Microbial Sciences
Michigan State University

Pythium Root Rot. Pythium crown and root rot is a common and persistent disease in the greenhouse industry. Pythium is a water mold that can “nibble” the feeding roots of plants, resulting in stunted growth. Pythium<...

AmericanHort Contributor November 12 2015

Engineered soils are soils that are manufactured from soil and soil components – sand, silt, clay and organic matter/compost - to achieve a prescribed ratio of ingredients, suitable for a specific application. Locally manufactured compost, is the most sustainable and cost effective source of this organic matter.

Read the

AmericanHort Contributor October 29 2015

In recent days USDA-APHIS released new final rules regarding overtime rates at U.S. ports of entry and updates to their fee schedule for inspection, including a new phytosanitary treatment fee. Both annou...

Craig Regelbrugge October 19 2015

Before you shout that you have gone neonicotinoid-free, to be clear, concern over the health of honey bee and other pollinator populations has reached unprecedented levels. Credible health assessments point to many causes, with parasites, the diseases they vector, and habitat loss at the top of the list. Yet, pesticides are one factor, and especially so when misused.

Successful gr...

AmericanHort Contributor October 12 2015

by: Alan Windham, Professor, Plant Pathology, UT Extension

Summary: New plant diseases continue to cause major issues and present themselves as unwelcome game changers. Learn to recognize the issues ahead of a full-blown catastrophe and gain understanding of how a system-based management approach is your best strategy for success.

Ornamental P...

AmericanHort Contributor October 12 2015

by: Dr. Mary Hausbeck

Botrytis Blight. The fungus Botrytis cinerea causes disease on greenhouse ornamental and vegetable crops including leaf spots, blighting, stem cankers, and damping-off. Botrytis produces large masses of gray conidia or spores (hence the name “gray mold”) that are carried on air currents to healthy plants where blight c...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In our passion and excitement for what we do it's easy to forget that the Consumer doesn't always speak our language. What IF we changed the dialogue and used our words in a way that makes sense to the consumer? Ever been shopping for new technology and felt overwhelmed by the vocabulary? That's how your customer feels. Learn ways to adjust how you say it to better relate to your cu...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.