SHIFT

The AmericanHort mission to advance the industry is not one taken lightly nor nonchalantly. SHIFT, an AmericanHort Initiative, is an ongoing program taking a hard look at the handwriting on the wall for our industry and addressing paradigms that will shift, are shifting, and have shifted. With resources to change gears and capitalize on opportunity, any business ready for some answers needs look no further.

Davi Bowen December 10 2015

While the path a bill must follow to become a law seems a lot more winding and obscured than it used to, a number of pending bills are good ideas that deserve the chance to move forward. Below are a few examples of regulatory reform legislation that enjoys bipartisan support and that would be good for small business.

The Smarter Regulations Act
Introduced in the Sen...

Davi Bowen December 10 2015

The U.S. Citizenship and Immigration Services (USCIS), part of the Department of Homeland Security, announced in the Federal Register on November 24 proposed changes to the I-9 Form. The proposed changes seek to reduce the commission of technical errors on the I-9 Form and increase functionality for customers.

  A 60 day public comment period will end January 25, 2016. To view the p...

Margery Daughtrey December 08 2015

Tobacco mosaic virus (TMV)

  • Very, very wide host range…but most problematic on the Solanaceae (most notably petunia, tobacco, tomato). Spread easily merely by handling plants, therefore sanitation is critical.
  • Petunia outbreak in 2014 was widespread because of contamination at the top of the production pyramid. Symptoms showed in very young plants...

AmericanHort Contributor December 08 2015

The AmericanHort staff has grown in the last few months with the hiring of four people. Let’s get to know the newest AmericanHort team members.

Ashley Tschakert-Foertmeyer, Learning Resource Coordinator<...

Margery Daughtrey December 08 2015

Seed quality is vital in producing healthy seedlings and healthy plants. Locally collected seeds provide a cheap source of propagation material for growers to produce plants for sale. However, seeds are capable of perpetuating seed-borne pathogens, subsequently leading to disease constraints in tree production and losses in net income from plant sales. Read the

AmericanHort Contributor December 08 2015



Jeff Kline, Horticulture Segment Manager
East Hartford, Connecticut


Charlie Hall December 08 2015

Lifestyle Horticulture is known around the world by different names. In the United States, it is casually referred to as the green industry and more formally as the environmental horticulture industry. Lifestyle horticulture is a rapidly growing and very visible component of the world economy, but interestingly there is little information available at the national and international level. Read ...

AmericanHort Contributor December 08 2015

by: Dr. Mary Hausbeck
Department of Plant, Soil and Microbial Sciences
Michigan State University

The key to managing and limiting diseases on greenhouse vegetables is to remember that the warm and moist greenhouse environment is very favorable to those plant pathogens that are most troublesome to vegetables. While warm temperatures are needed to grow many vegetables, ef...

Davi Bowen November 26 2015

As reported here before, the U.S. Department of Labor’s Wage and Hour Division (WHD) has proposed regulation changes affecting the executive, administrative, and professional exemptions from overtime. We’ve heard from a number of concerned retail and landscape company members. (The agricultural exemption, which covers many AmericanHort members, is statutory, and so unaffected by this action). S...

Jill Calabro, Ph.D. November 12 2015

A new consortium is afoot: the National Initiative for Consumer Horticulture (NICH), spearheaded by the National Institute of Food and Agriculture (NIFA). This group aims to create a coherent voice for all aspects of consumer horticulture. According to the National Gardening Association, over 70 percent of all US households spend time and money on some form of horticulture, whether it is a lawn...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In our passion and excitement for what we do it's easy to forget that the Consumer doesn't always speak our language. What IF we changed the dialogue and used our words in a way that makes sense to the consumer? Ever been shopping for new technology and felt overwhelmed by the vocabulary? That's how your customer feels. Learn ways to adjust how you say it to better relate to your cu...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.