SHIFT

The AmericanHort mission to advance the industry is not one taken lightly nor nonchalantly. SHIFT, an AmericanHort Initiative, is an ongoing program taking a hard look at the handwriting on the wall for our industry and addressing paradigms that will shift, are shifting, and have shifted. With resources to change gears and capitalize on opportunity, any business ready for some answers needs look no further.

AmericanHort Contributor April 02 2013

USDA’s Risk Management Agency (RMA) advises growers of the May 1 sales closing date for 2014 Nursery Multi-Peril Crop Insurance (MPCI) coverage. According to RMA, MPCI Nursery insurance provides protection for wholesale nurseries producing and marketing nursery plants grown in standard nursery containers or in the field.  New policy applications may be filled at any time; however, all applicati...

AmericanHort Contributor March 20 2013

USDA-APHIS recently released the results of an Environmental Assessment regarding treatment strategies for fire ants. The study suggests that the treatment manual should be updated to include additional options for treating balled-and-burlapped nursery stock and grass sod being shipped from infested areas. It also, describes how B&B drenches can be done in a manner that would reduce the number ...

AmericanHort Contributor March 20 2013

Last week, USDA-APHIS and the New Jersey Department of Agriculture announced the successful eradication of Asian Longhorn Beetle (ALB). New Jersey is just the second state to accomplish this – Illinois being the other. Eradication is accomplished after all infested trees are removed and three years of surveys prove negative for beetle activity.

ALB, a native to Asia, was first dis...

AmericanHort Contributor March 12 2013

The pathogen Boxwood Blight (Calonectria pseudonaviculata) has shown an ability to infect every species of the family Buxaceae that has been evaluated, thus far. A recently published article includes the native Allegheny spurge (Pachysandra procumbens), which is found in isolated pockets from Florida to Pennsylvania, as a potential host. Although not as commonly planted as Japanes...

AmericanHort Contributor March 06 2013

On February 25, ANLA hosted a webinar regarding new insights into Boxwood Blight. Over the course of ninety minutes the participating scientists from the USDA’s Agricultural Research Service, North Carolina State University, Virginia Department of Agriculture and Consumer Services, Connecticut Agricultural Experiment Station, and IR-4 at Rutgers, shared with the participants new developments in...

AmericanHort Contributor January 23 2013

Agriculture Secretary Tom Vilsack is calling on producers – including nursery and greenhouse growers -- to complete forms for the 2012 Census of Agriculture. The Census is the only source of uniform, comprehensive and impartial agricultural data for every county in the nation. "It's important for farmers and ranchers in America today to stand up and be counted by participating in the Census of ...

AmericanHort Contributor January 09 2013

ANLA, OFA and our partners in the Specialty Crop Farm Bill Alliance spent the last year working intently with the agriculture committees in the U.S. House and Senate in the crafting of the contents that led to the drafts of the 2012 Farm Bill. Both the U.S. Senate version (passed 64-35) and the U.S. House Agriculture Committee version (passed 35-11) had strong bipartisan support and both identi...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In our passion and excitement for what we do it's easy to forget that the Consumer doesn't always speak our language. What IF we changed the dialogue and used our words in a way that makes sense to the consumer? Ever been shopping for new technology and felt overwhelmed by the vocabulary? That's how your customer feels. Learn ways to adjust how you say it to better relate to your cu...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.