SHIFT

The AmericanHort mission to advance the industry is not one taken lightly nor nonchalantly. SHIFT, an AmericanHort Initiative, is an ongoing program taking a hard look at the handwriting on the wall for our industry and addressing paradigms that will shift, are shifting, and have shifted. With resources to change gears and capitalize on opportunity, any business ready for some answers needs look no further.

Jill Calabro, Ph.D. January 29 2016

APHIS recently announced the addition of nine varieties of barberry to the list of black stem rust-resistant species, including:

  • Berberis thunbergii ‘BailAnna’ Moscato
  • B. thunbergii ‘BailElla’ Lambrusco
  • B. thu...

Davi Bowen January 29 2016

On January 15, President Obama vetoed a Congressional Review Act Resolution that would have nullified the Waters of the United States regulation. But, a January 20 effort by the Senate to override the veto failed to garner the needed 67 votes.

Although Congress was not able to override the veto, the fact that both the House and Senate passed the resolution sent yet another strong m...

Craig Regelbrugge January 29 2016

The suspense over when the Supreme Court will hear the challenge to President Obama’s executive actions relating to deferred deportation for certain unauthorized immigrants now shifts to suspense over what the Court’s decision will be. The Supreme Court will take up the case during this term, and is expected to yield a decision by June.

The plaintiffs make the case that the Admini...

Jennifer Gray January 14 2016

The winter horticultural industry trade show season is in full swing, and the first question from every single member I saw at MANTS in Baltimore or CENTS in Ohio was, “What do you think about the presidential contest?” They were most interested in my take on the Republican field. So with the Iowa caucuses and New Hampshire just ahead, and a major disclaimer, I’m going to share where some of th...

Davi Bowen January 14 2016

On January 13, by a vote of 253-166, the U.S. House of Representatives passed S.J. Res. 22, a Congressional Review Act Resolution of which would nullify the EPA/Army Corps Waters of the United States rule. The Senate passed the measure in November.

While President Obama will veto the resolution, the fact that both the House and Senate passed it sends yet another strong message to t...

Craig Regelbrugge January 14 2016

On December 18, President Obama signed into law an omnibus spending bill for fiscal year 2016 that included important H-2B relief. The bill exempts returning workers from the program’s 66,000 cap, ensuring that our members will not be shut out of the program this spring. The new law also addresses some of the most problematic provisions of the 2015 H-2B regulations, such as the three-quarters g...

AmericanHort Contributor January 11 2016

By Dan Heims

In a word to the water-wise, Terra Nova Nurseries’ president Dan Heims shares his take on current drought conditions and a selection of drought-tolerant plant suggestions.

“If there’s no water, why plant a garden,” ask many consumers. As a landscape and horticulture industry, we have to reply, “You can!” Education at a national level is sometimes n...

Craig Regelbrugge December 31 2015

On December 10, Michigan was host to a listening session of USDA's Specialty Crop Committee, a subcommittee of the National Agricultural Research, Extension, Education, and Economics Advisory Board. This listening session was held to elicit input from industry and state representatives, national organizations and institutions, local producers, and other groups interested in the issues with whic...

Craig Regelbrugge December 31 2015

The spending bill approved by Congress and signed by the President just before Christmas included several tax policy stocking stuffers. Thought not perfect, the tax package does include a number of provisions sure to be welcomed by horticulture businesses and their owners. Most importantly, the package made 22 of the extender items permanent, including:

  • Increased Section 179 direct ...

Davi Bowen December 10 2015

The IR-4 Project recently released crop safety summaries for three herbicides, Tower EC (dimethanamid-p), Dimension (dithiopyr), and Gallery (isoxaben). The IR-4 Project receives USDA funding and facilitates registration of pesticides for use on minor crops, including a special Ornamental Horticulture working group. AmericanHort has long advocated for the important work of IR-4, which has devel...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In our passion and excitement for what we do it's easy to forget that the Consumer doesn't always speak our language. What IF we changed the dialogue and used our words in a way that makes sense to the consumer? Ever been shopping for new technology and felt overwhelmed by the vocabulary? That's how your customer feels. Learn ways to adjust how you say it to better relate to your cu...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.