SHIFT

The AmericanHort mission to advance the industry is not one taken lightly nor nonchalantly. SHIFT, an AmericanHort Initiative, is an ongoing program taking a hard look at the handwriting on the wall for our industry and addressing paradigms that will shift, are shifting, and have shifted. With resources to change gears and capitalize on opportunity, any business ready for some answers needs look no further.

Jennifer Noble September 07 2016

Imagine that you walk into an electronics store. You’re there to purchase a new computer and while you know how to use a computer you aren’t an expert. The sales associate begins to ask you questions about RAM, processors, and gigabytes, and suddenly it sounds as though you are talking to someone who speaks an entirely different language. You begin to feel overwhelmed and frustrated...

Jennifer Noble September 07 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale.
One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,”...

Jennifer Noble August 22 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale. One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,” add...

Craig Regelbrugge February 11 2016

USDA’s Animal & Plant Health Inspection Service (APHIS) is moving to enforce a plant import requirement with respect to how plant taxa are listed on phytosanitary certificates (PC). The requirement itself is not new; it dates back to 2008. Yet, it has not been routinely enforced. Now, however, new automated processes are being implemented at the various APHIS plant inspection stations, and the ...

Davi Bowen February 11 2016

The Obama administration regulatory juggernaut continues, and now the Department of Labor’s Wage & Hour Division has issued a new interpretation of what constitutes “joint employment.” We asked Chris Schulte of CJ-Lake LLC, who advises AmericanHort on labor and employment matters, to walk us through what it all means.

For years, there has been a fairly clear understanding of the e...

Jill Calabro, Ph.D. February 11 2016

AmericanHort continues to work toward better options to facilitate exports of plant material identified as potential hosts for Xylella fastidiosa from the U.S. to the European Union, and to network with affected breeders and growers. Currently, the EU restricts the importation of 179 plants as potential hosts of the bacterial pathogen under emergency quarantine measures. This impacts U.S...

Jill Calabro, Ph.D. February 11 2016

Employers relying on the H-2A and H-2B seasonal worker visa programs, beware. Processing delays are building, and the next few months could be rough.

AmericanHort and the H-2B Workforce Coalition, which we co-chair, continue to work with Congress to address processing delays at the Department of Labor (DOL). DOL blames processing delays on information technology system changes, th...

Craig Regelbrugge February 11 2016

Last week, the Obama administration submitted its eighth and final annual federal agency budget request to Congress. This official act begins the federal appropriations process for the 2017 fiscal year that starts October 1. But, Congress has already declared the Obama spending blueprint “dead on arrival.” In fact, the Republican-controlled House of Representatives has declined to s...

AmericanHort Contributor February 03 2016


Mike Miller, General Manager
Groveport, OH




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Craig Regelbrugge January 29 2016

In mid-January, the Senate Environment and Public Works Committee passed S. 659, the Bipartisan Sportsmen's Act of 2015. During the mark-up, Senators Mike Crapo (R-ID), Deb Fischer (R-NE), and Tom Carper (D-DE) offered an amendment to clarify that Clean Water Act permits are not needed for certain pesticide applications. The amendment was adopted by a 12-8 vote. The bill later passed by the com...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In our passion and excitement for what we do it's easy to forget that the Consumer doesn't always speak our language. What IF we changed the dialogue and used our words in a way that makes sense to the consumer? Ever been shopping for new technology and felt overwhelmed by the vocabulary? That's how your customer feels. Learn ways to adjust how you say it to better relate to your cu...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.