Greenhouse

One of the most unique operations one can find themselves in is in a greenhouse. That's no secret to you because every day the game changes. Whether it's weather-related, labor-related, or plant-related (always), you go through a million hats a day plus some. These resources offer the strategies and information you need, whenever the lightning -- er, challenge -- strikes.

AmericanHort Contributor March 07 2014

Let’s face it: direct mail is expensive, and unless you have a calculated marketing strategy, it may also be ineffective. So you need to have a strong email marketing plan in place. The Direct Marketing Association tells us that email marketing has an ROI of around 4,300 percent. According to DBS Interactive, one study shows that email-driven traffic is 15 times more likely to convert customers...

AmericanHort Contributor March 07 2014

Recent research carried out in the United States indicates that garden customers have lost trust with many independent retailers and now prefer to purchase from “box” stores. Box stores are benefitting from increased sales and the market is therefore shifting. There are many reasons for the shift in trading patterns.

One is that the consumer now uses the internet to find out the in...

AmericanHort Contributor March 07 2014

How can garden centers, retail nurseries, and similar agribusinesses provide customers with a complete package when creating or enhancing their outdoor living space? With the addition of decking, lighting, and outdoor kitchens it is possible that one retailer does not provide all that is needed to complete the desired outcome, and in some cases the customer does not have the ability to recreate...

AmericanHort Contributor February 16 2014

1. Clean up Those Store Windows

Your store windows should be clean and neat. Consumers should be able to see into the interior of the store while walking or driving by. That means posters, signs, outdated stickers, and promotional flyers that are blocking the view should be removed. Too many signs of any kind cause front-window clutter. Consumers ignore this type o...

AmericanHort Contributor February 16 2014

As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these common retail marketing mistakes.

#1. Your Marketing is “All About Me”

If had to pick the most common (and most deadly) retail marketing mistake, this would be it. Everyone thinks that their products, t...

AmericanHort Contributor February 16 2014

How did New Garden get started?

In 1977, Morris Newlin began New Garden Landscaping and Nursery as a residential design/build landscape and maintenance company, bringing with him his experience and inspiration from working in a backyard family nursery and his business degree from the University of Richmond. In 1979, the company opened a retail garden center, with an ...

AmericanHort Contributor February 16 2014

It’s late October, and it has been raining for days. Retailers in your market area are discounting inventory in a desperate attempt to attract customers. Suddenly, dozens of cars enter your parking lot every hour, each filled with enthusiastic gardeners and non-gardeners who are ready to plant up your leftover bulbs into containers, and are willing to pay full margin. By day’s end, 150 people h...

AmericanHort Contributor February 12 2014

AmericanHort joined lead partners the American Society for Horticultural Science (ASHS) and Longwood Gardens in urging the national horticultural industry's support for a new project study and promoting the perceived value of horticulture in the United States. The project proposal states, "We are concerned that, for those aware of horticulture, the perception is increasingly negative, while muc...

AmericanHort Contributor October 16 2013

The Color of Marketing research project will help determine what consumers focus on and how long they focus on it when looking at retail plant displays.

By David Kuack

If consumers were willing to pay a 20-30 percent premium for plants based on how they were produced, would you be willing to change your growing practices? The Color of Marketing research project, whi...

AmericanHort Contributor October 16 2013

A web-based education program allows garden center employees to learn at their own pace and when time is available.

By David Kuack

I...

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

Are you a greenhouse grower who ships to the Canadian market? If so, you should learn about the newly revised U.S. – Canada Greenhouse-Grown Plant Certification Program, or GCP for short. The GCP can make exporting easier for participating growers by allowing them to ship with a special sticker rather than having to get and pay for an inspection and phytosanitary certificate for each a...

The webinar addresses why you should use sanitation practices at plant production, mechanically transmitted plant diseases, common disinfectants and improved sanitation/hygiene practices through research results. 

Presenter: Dr. Fulya Baysal-Gurel is an assistant professor at the Tennessee State University Otis L. Floyd Nursery Research Center in McMinnville, TN. Her rese...

The first webinar of our brand-new series: Quarterly Advocacy Brief - An Advocacy Update on Workforce Development and the ABC's of H2A featuring Chris Schulte, CJ-Lake LLC, and Craig Regelbrugge, AmericanHort

Part one of the webinar will provide a brief but comprehensive update on our advocacy for labor relief - H-2A visa reform, more ...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.

This FREE 15-minute webinar is created specifically for frontline staff. This training will provide tips and actions that each employee can use to increase sales while ensuring a great customer experience.

This FREE 15-minute webinar is geared to managers and other staff in a supervisory role. This training will provide simple and effective ideas for managers to elevate the store and staff performance this season.