Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

AmericanHort Contributor February 08 2019

Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual Merchandiser and Interior Architect, ZenGenius

At ZenGenius, we believe that everything has a right place, at the right time, for the right reason.

Knowing where to place your products and how to arrange them can make all the difference

between a customer pa...

AmericanHort Contributor January 14 2019

As we approach the opening of Cultivate’19 registration, the amount of fraudulent communication around securing hotel reservations and trade show attendee lists often rises. We want you to know that the official housing vendor for Cultviate’19 is Showcare. By booking your hotels via ...

Jill Calabro, Ph.D. December 11 2018

Boxwood blight (Calonectria pseudonaviculata) on the right (white) Volutella blight (Volutella spp.) on the left (pink)
Boxwood blight (Calonectria pseudonaviculata) on the right (white) Volutella blight (Volu...

Ken Fisher November 30 2018

Perform Better, Grow Faster, and Prepare for the Future as part of AmericanHort, the Green Industry’s leading association. That’s our value proposition for our member companies and the industry. In 2018, we made investments and developed programs to make good on this brand promise.

Our 2018 programming started with Cultivate where over 10,000 attendees from all 50 sta...

Katie Gustafson October 08 2018

A cafĂ© covered from floor to ceiling with coffee plants, bumblebees made from hay bales, creative bonsai displays, and extensive opportunities for learning and networking… that was just the tip of the iceberg at the International Garden Center Association’s (IGCA) 2018 Congress.

The IGCA Congress is a week of touring cutting-edge garden retail centers in a destinatio...

Jill Calabro, Ph.D. April 24 2018

The Protecting Bees website now offers a searchable tool to help identify plants that are attractive to bee pollinators.
 
The ‘Find Plants’ function enables a search for pollinator-attractive plants based on zip code, desired bee type, bloom period, sun exposure, soil moisture, and level of be...

AmericanHort Contributor April 03 2018

It started with a Dutch auction side project of green industry professionals more than twenty years ago, and quickly flourished into an international organization founded by growers, for growers, with one common mission: sustainability.
 
MPS (More Profitable Sustainability) was founded in 1995 in the Netherlands. It grew out of a small project with a Dutch auction to address...

Jennifer Gray March 13 2018

Indoor plants where we live, learn, heal and work have far-reaching positive effects on our well-being and indoor environment, according to a new report from the National Initiative for Consumer Horticulture (NICH).
 
To lift up the message, four new #PlantsDoThat infographics focus on the multitude of ways indoor plants positively affect where we live, where we work, where w...

Tal Coley March 13 2018

AmericanHort, in partnership with the Ohio Nursery and Landscape Association, will host a free webinar on the Electronic Logging Device (ELD) mandate, hours of services rules for trucking, and the impact on the horticulture industry this Thursday, March 15, at 2:30 PM Eastern/11:30 AM Pacific time.
 
The ELD mandate has created a significant amount of confusion and anxiety ac...

AmericanHort Contributor March 12 2018

Spring is right around the corner, and we know many of our members are busy getting ready for the upcoming season. We chatted with Jessica DeGraaf, retail account manager for Proven Winners, to see how they prepare for the spring season, gear up for expected (and unexpected) trends, and what they look forward to most this season.
 
Tell us about your company.

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.

This FREE 15-minute webinar is created specifically for frontline staff. This training will provide tips and actions that each employee can use to increase sales while ensuring a great customer experience.

This FREE 15-minute webinar is geared to managers and other staff in a supervisory role. This training will provide simple and effective ideas for managers to elevate the store and staff performance this season.