Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

Charlie Hall April 28 2020

As I write this column, the country is in the middle of the COVID-19 crisis, with almost 900,000 cases and over 49,000 deaths in the US to date. SARS-CoV-2, the virus that causes Coronavirus (COVID-19) has wreaked havoc from a national health perspective, as well as an economic perspective. But before I discuss the economic crisis, allow me to share background details of the virus itself.
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AmericanHort Contributor February 27 2020

It is difficult to deny that there has been an ever-increasing secularization of our society. Despite this significant trend, employers today are still being confronted with issues related to their employees’ religious beliefs. The issues arise in a variety of contexts. Among the most common have been issues related to conflicts between an employer’s dress code and the religious clo...

AmericanHort Contributor February 18 2020

By Holly Scoggins, Director of Educational Programming, AmericanHort

A good portion of my academic career has been spent advising horticulture undergraduates in both coursework and internship/career options. At Virginia Tech, literally hundreds of internship opportunities come through the “hortmajors” email listserv each semester - public horticulture, landscape ...

Tristan Daedalus January 20 2020

The trucking sector has undergone several regulatory changes over the past few years.  Altogether, these changes have made shipping green products slightly more complicated.  AmericanHort has been on the forefront of this fight, working to make the regulatory environment cleare...

AmericanHort Contributor December 09 2019

AmericanHort announces the newest member affinity partner, Plant Sentry™, an online comprehensive plant compliance tool. Plant Sentry was built using feedback from green industry leaders, including advocacy partners such as AmericanHort, along with federal and state regulatory officials.

As the shipment of live plants across state lin...

Jill Calabro, Ph.D. December 09 2019

For more information, contact Jennifer Gray, Research Programs Administrator at jenniferg@americanhort.org or 614.884.1155
 
One of the most important tenets of plant pathology is that the first step to effectively controlling a plant disease is identifying its cause. Otherwise, control measures could be ineffective, le...

AmericanHort Contributor November 18 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 
 

Today, there are countless ways to measure your marketing effectiveness and take the myste...

Jill Calabro, Ph.D. September 06 2019

It’s common knowledge that certain bacteria can make people sick, but did you know that bacteria can cause plant diseases as well? They most certainly do! The first bacterial pathogen to be identified was anthrax, a disease affecting sheep and cattle, in 1876. Shortly after that, the first bacterial plant disease was confirmed – fire blight on apples and pears.
 
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Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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Tristan Daedalus August 08 2019

The 2019 Impact Washington Summit is right around the corner and many are getting ready to make lasting connections in meetings with lawmakers and Congressional staff that can affect policy for years to come.  How do you make meetings like these, and with your own local government, as effective as they can be?
 
We’ve compiled the top seven most important tips for ...

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now&r...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.