Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

Jennifer Noble September 07 2016

Events can help you get the word out about your garden center, bring in new customers, and give you a financial lift during slower times.
When planning an event think about who the customer is that you want to bring into your business. Are you looking for an event that brings in a new customer? Are you looking to appreciate your best customers? Remember that customers have distinct buyin...

AmericanHort Contributor September 07 2016

Social media can be a powerful tool in promoting your business; however there is no one size fits all solution. This is especially true in the horticulture industry where there are different types of businesses with different target audiences (consumers, businesses, etc.). Each of these types will have a very different approach to social media including what to share, how to connect, and why th...

Jennifer Noble August 22 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale. One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,” add...

Jennifer Noble August 12 2016


One of the core components of customer engagement is a high level of customer service. Traditionally we have trained staff to be sure to greet a customer with a warm smile and positive attitude, understand what their needs are and extend ...

John Dole August 12 2016

Can you imagine a future without horticulture? We all know horticulture is essential to our lives, but did you know there are more jobs available in the industry than there is talent to fill them? One initiative is primed to change this.

Craig Regelbrugge August 12 2016

Horticultural employers across America report that it’s tougher than ever to recruit, train, and retain a qualified and dedicated workforce. This is true for both entry-level laborers and supervisory or technical staff.
 
We can rant about many contributing factors: the lack of a well-developed work ethic in many young people; a too-generous social safety net that make ...

AmericanHort Contributor February 11 2016

As the pollinator health debate continues, declines in pollinator communities have been attributed to a number of causes, such as parasites and pathogens, exposure to pesticides, and lack of suitable food sources or nutrition. On the latter point, a group of scientists from the United Kingdom devised a method to quantify nectar resources across Great Britain and Wales from 1930 to 2007, and the...

Davi Bowen February 11 2016

The Obama administration regulatory juggernaut continues, and now the Department of Labor’s Wage & Hour Division has issued a new interpretation of what constitutes “joint employment.” We asked Chris Schulte of CJ-Lake LLC, who advises AmericanHort on labor and employment matters, to walk us through what it all means.

For years, there has been a fairly clear understanding of the e...

Craig Regelbrugge January 29 2016

In mid-January, the Senate Environment and Public Works Committee passed S. 659, the Bipartisan Sportsmen's Act of 2015. During the mark-up, Senators Mike Crapo (R-ID), Deb Fischer (R-NE), and Tom Carper (D-DE) offered an amendment to clarify that Clean Water Act permits are not needed for certain pesticide applications. The amendment was adopted by a 12-8 vote. The bill later passed by the com...

Davi Bowen January 29 2016

On January 15, President Obama vetoed a Congressional Review Act Resolution that would have nullified the Waters of the United States regulation. But, a January 20 effort by the Senate to override the veto failed to garner the needed 67 votes.

Although Congress was not able to override the veto, the fact that both the House and Senate passed the resolution sent yet another strong m...

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.

This FREE 15-minute webinar is created specifically for frontline staff. This training will provide tips and actions that each employee can use to increase sales while ensuring a great customer experience.