Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

AmericanHort Contributor September 03 2014

Classifying and Communicating About Your Floral Designs
By James M. DelPrince, AIFD, PFCI

Communicating the features of flowers and floral designs is important at all levels of floriculture, from grower to the consumer. Growers want to provide floral crops that will make the end-user happy and repeat the sale. Wholesalers often have to sell without their clients seeing, sm...

AmericanHort Contributor September 03 2014

Pamela J. Bennett

Ever wish you could carve out a few more hours each day to focus on really important issues? Do you feel that at times you have to do it all? We know that one person can't accomplish every task necessary to run a successful business. In order to be a successful manager, one must learn effective delegating skills. How well do you delegate?

Delegati...

AmericanHort Contributor July 30 2014

By: Risk Control 360

Set the example of excellence by your actions.
By their actions, supervisors set the pace and greatly influence employees’ interest in safety. Supervisors’ actions, not their words, reflect their commitment to safety excellence. Supervisors’ examples should reflect sincerity, alertness, and a drive toward excellence.

...

AmericanHort Contributor July 30 2014

Greg Orofino, Founder & Owner
Zanesville, Ohio


This month’s member spotlight comes straight from the floor of Cultivate ’14. We know the hectic craziness that Cultivate brings with it, and for Greg Orofino, it’s craziness on a whole new level. We were able to steal a few minutes of his time to snag this interview. If you’ve been...

McRae Anderson July 30 2014

We can have an excellent horticultural service company, award winning projects, beautiful sales materials, and excellent selling efforts, but we can still will have a problem: we believe that sales and marketing is for our sales and marketing staff.

Because of this misconception, we carry an enormous liability. If our accounting personnel are negligent or unresponsive, people who ...

AmericanHort Contributor July 30 2014

by: Juan Tracy

Ever thought the arrangement you just made was the best work you’ve ever done and then the boss comes in and asks “who made this piece of trash?” I bet a lot of designers have had this experience - whether it was the boss, a co-worker, or the person who ordered the piece. Did it make you feel like you were inadequate to be a designer? You may have felt so discouraged...

AmericanHort Contributor July 30 2014

by: Stanton Gill, Brian Kunkel, Karen Rane, Deborah Smith-Fiola, and Suzanne Klick

Introduction
The brown marmorated stink bug (BMSB) is expanding its territory rapidly, and this invasive species has developed a palate for many species of plants. The BMSB has spread into over 40 states (www.stopBMSB.org),...

AmericanHort Contributor July 03 2014

By Brian Minter

In the 1980s and 1990s, gardening was one of the fastest growing leisure activities in North America. Almost everyone was either busy in their garden or certainly had some interest in growing plants. However, as the new millennium arrived, with all its optimism, something unexpected happened – the interest in gardening flattened and has been on a decline eve...

AmericanHort Contributor July 03 2014

AmericanHort Contributor April 10 2014

Florists and funeral directors stop pointing fingers and start a candid conversation about everything from commissions to corpses.

By Amanda Long

Editor’s Note: Reprint with permission from the February 2010 issue of Floral Management which is published by the Society of American Florists (www.safnow.org<...

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now&r...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.