Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

Ed LaFlamme October 13 2014

We can’t buy it or retrieve it, but we all wish we had more of it: you guessed it, time. The older we get the faster the weeks, months, and years seem to pass. Most people agree there never seems to be enough.

Ever notice just before a vacation you get so much done. Of course that’s because we’re so “time conscious.” We seem to just pounce on the work. As we walk out the door ...

McRae Anderson October 13 2014

Ok, let’s get it out right off the bat, I’m an optimist. Always have been, always will be. How can I say that in light of current economics? You see, I believe there is always something that I can do to respond positively to any given situation, and that it is up to me and no one else to make my business better. Sure it would be easier in a better economy, but even in today’s economic climate t...

AmericanHort Contributor October 13 2014

By Linda Zoerb, AAF, CFD

Once you have made the decision to go add Gift Ware, Christmas, whatever, to your Garden Center (or Floral Shop), commit – do not dabble. If you are scared, focus on three new product lines to add. For example, try scarves, purses, or candles. To be competitive in even the tiniest of towns, you simply need to think beyond the large nursery/garden center sho...

Craig Regelbrugge October 13 2014

Ask a nursery or greenhouse grower, landscape professional, or other horticultural business owner the biggest business challenge they are facing, and odds are the answer will be “finding labor.” Many industry businesses struggle to find the human talent they need to sustain their business, let alone expand. It’s a challenge across the spectrum – from field and crew workers to foremen, designers...

Kathleen Kelly October 13 2014

by Larry Mersereau, CTC

Remember when you used to be able to write a marketing plan for the coming year and pretty accurately predict what was coming? Well those days are gone my friend. That’s not to say you shouldn’t be planning anymore. It just means that your plan is going to be more of a fluid document than it used to be.

The basics of marketing ar...

AmericanHort Contributor October 13 2014

By Beatrice Wolper

We are raising a generation of winners. They win at everything they do. They win trophies for playing, for showing up, for “trying,” for listening, and for being. No one loses. Ever.

But, in the long run, we are not doing them any favors. Unless they learn how to lose, how to face adversity, and how to face defeat, they may not be able to face failur...

Alicain S. Carlson October 13 2014

Looking for new flowers to freshen up your floral designs? We can help. Every year North Carolina State University and the Association of Specialty Cut Flower Growers (ASCFG) team up to trial the latest in specialty cut flower introductions, as well as a few forgotten oldies, to see what the next new star on the floral stage will be. Some of the most unique and freshest flowers are coming from ...

Joe Bischoff October 02 2014

AmericanHort and SAF submitted joint comments on behalf of the horticulture industry this week in response to proposed changes to the U.S.-Canada G...

AmericanHort Contributor September 03 2014

by: Stan Pohmer

The good news is that members of the floral community – growers, manufacturers, wholesalers, and retailers – are resilient and eternal optimists. This attitude is what allowed you, the survivors of the recent recession, to still be in business when many of your colleagues weren’t able to meet the challenges. On the flip side, the bad news is that we’re all eternal...

AmericanHort Contributor September 03 2014

by: Drs. Tom & Tim Prince, Prince & Prince, Inc., Columbus, OH, U.S.A.

Special Note: This feature article is based on newly updated market research findings from the 2014 Prince & Prince (P&P) On-Site Seminar, “The U.S. Consumer Floral Tracking Survey, 2014 Edition”. The consumer floral purchasing metric for Proms & Dances is just one of over 1...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.