Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

Joe Bischoff October 02 2014

AmericanHort and SAF submitted joint comments on behalf of the horticulture industry this week in response to proposed changes to the U.S.-Canada G...

AmericanHort Contributor September 03 2014

by: Stan Pohmer

The good news is that members of the floral community – growers, manufacturers, wholesalers, and retailers – are resilient and eternal optimists. This attitude is what allowed you, the survivors of the recent recession, to still be in business when many of your colleagues weren’t able to meet the challenges. On the flip side, the bad news is that we’re all eternal...

AmericanHort Contributor September 03 2014

by: Drs. Tom & Tim Prince, Prince & Prince, Inc., Columbus, OH, U.S.A.

Special Note: This feature article is based on newly updated market research findings from the 2014 Prince & Prince (P&P) On-Site Seminar, “The U.S. Consumer Floral Tracking Survey, 2014 Edition”. The consumer floral purchasing metric for Proms & Dances is just one of over 1...

AmericanHort Contributor September 03 2014

Classifying and Communicating About Your Floral Designs
By James M. DelPrince, AIFD, PFCI

Communicating the features of flowers and floral designs is important at all levels of floriculture, from grower to the consumer. Growers want to provide floral crops that will make the end-user happy and repeat the sale. Wholesalers often have to sell without their clients seeing, sm...

AmericanHort Contributor September 03 2014

Pamela J. Bennett

Ever wish you could carve out a few more hours each day to focus on really important issues? Do you feel that at times you have to do it all? We know that one person can't accomplish every task necessary to run a successful business. In order to be a successful manager, one must learn effective delegating skills. How well do you delegate?


AmericanHort Contributor July 30 2014

By: Risk Control 360

Set the example of excellence by your actions.
By their actions, supervisors set the pace and greatly influence employees’ interest in safety. Supervisors’ actions, not their words, reflect their commitment to safety excellence. Supervisors’ examples should reflect sincerity, alertness, and a drive toward excellence.


AmericanHort Contributor July 30 2014

Greg Orofino, Founder & Owner
Zanesville, Ohio

This month’s member spotlight comes straight from the floor of Cultivate ’14. We know the hectic craziness that Cultivate brings with it, and for Greg Orofino, it’s craziness on a whole new level. We were able to steal a few minutes of his time to snag this interview. If you’ve been...

McRae Anderson July 30 2014

We can have an excellent horticultural service company, award winning projects, beautiful sales materials, and excellent selling efforts, but we can still will have a problem: we believe that sales and marketing is for our sales and marketing staff.

Because of this misconception, we carry an enormous liability. If our accounting personnel are negligent or unresponsive, people who ...

AmericanHort Contributor July 30 2014

by: Juan Tracy

Ever thought the arrangement you just made was the best work you’ve ever done and then the boss comes in and asks “who made this piece of trash?” I bet a lot of designers have had this experience - whether it was the boss, a co-worker, or the person who ordered the piece. Did it make you feel like you were inadequate to be a designer? You may have felt so discouraged...

AmericanHort Contributor July 30 2014

by: Stanton Gill, Brian Kunkel, Karen Rane, Deborah Smith-Fiola, and Suzanne Klick

The brown marmorated stink bug (BMSB) is expanding its territory rapidly, and this invasive species has developed a palate for many species of plants. The BMSB has spread into over 40 states (,...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.