Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

Kathleen Kelly October 29 2014

It is fairly easy to find statistics about social media and which tools consumers are gravitating toward. A recent report that investigated the effectiveness of Facebook, Pinterest, and Twitter in “driving traffic to retail sites” indicated that consumers who access “retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more” (

John Dole October 29 2014

Floral preservatives (flower foods) follow the chain of life of cut flowers—the progression from harvest in the greenhouse or field to the consumer’s vase. The first product is used by the grower at the point of harvest, although sometimes just clean water is used at this stage, followed by more products used by the shipper and wholesaler, then a product used by the retail florist, and...

AmericanHort Contributor October 29 2014

One thing seems to be true for all small business owners. The to-do list keeps getting longer as the day gets shorter. To run a profitable business, each owner needs to figure out how to be productive, not just busy.

Here are 10 actions small business owners can take make that happen:

1. Create a two-step list.
Save 30 minutes at t...

Ed LaFlamme October 13 2014

We can’t buy it or retrieve it, but we all wish we had more of it: you guessed it, time. The older we get the faster the weeks, months, and years seem to pass. Most people agree there never seems to be enough.

Ever notice just before a vacation you get so much done. Of course that’s because we’re so “time conscious.” We seem to just pounce on the work. As we walk out the door ...

McRae Anderson October 13 2014

Ok, let’s get it out right off the bat, I’m an optimist. Always have been, always will be. How can I say that in light of current economics? You see, I believe there is always something that I can do to respond positively to any given situation, and that it is up to me and no one else to make my business better. Sure it would be easier in a better economy, but even in today’s economic climate t...

AmericanHort Contributor October 13 2014

By Linda Zoerb, AAF, CFD

Once you have made the decision to go add Gift Ware, Christmas, whatever, to your Garden Center (or Floral Shop), commit – do not dabble. If you are scared, focus on three new product lines to add. For example, try scarves, purses, or candles. To be competitive in even the tiniest of towns, you simply need to think beyond the large nursery/garden center sho...

Craig Regelbrugge October 13 2014

Ask a nursery or greenhouse grower, landscape professional, or other horticultural business owner the biggest business challenge they are facing, and odds are the answer will be “finding labor.” Many industry businesses struggle to find the human talent they need to sustain their business, let alone expand. It’s a challenge across the spectrum – from field and crew workers to foremen, designers...

Kathleen Kelly October 13 2014

by Larry Mersereau, CTC

Remember when you used to be able to write a marketing plan for the coming year and pretty accurately predict what was coming? Well those days are gone my friend. That’s not to say you shouldn’t be planning anymore. It just means that your plan is going to be more of a fluid document than it used to be.

The basics of marketing ar...

AmericanHort Contributor October 13 2014

By Beatrice Wolper

We are raising a generation of winners. They win at everything they do. They win trophies for playing, for showing up, for “trying,” for listening, and for being. No one loses. Ever.

But, in the long run, we are not doing them any favors. Unless they learn how to lose, how to face adversity, and how to face defeat, they may not be able to face failur...

Alicain S. Carlson October 13 2014

Looking for new flowers to freshen up your floral designs? We can help. Every year North Carolina State University and the Association of Specialty Cut Flower Growers (ASCFG) team up to trial the latest in specialty cut flower introductions, as well as a few forgotten oldies, to see what the next new star on the floral stage will be. Some of the most unique and freshest flowers are coming from ...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.