Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

AmericanHort Contributor April 27 2015



Jim Wallitsch, Owner
Louisville, Kentucky


Tell us a little bit of Wallitsch’s background and history. Why and how did the company start? Where is it today?
My father, Herman, st...

Dr. Raymond A Cloyd April 27 2015

Plant protection is important in avoiding damage to horticultural crops caused by insects, mites, and diseases. However, one critical component of plant protection is plant diagnostics or assessing what is causing the problem or problems. Plant diagnostics helps to determine what is directly and indirectly wrong with plants, which then makes it possible to implement subsequent corrective measur...

Craig Regelbrugge April 20 2015

Few are optimistic that the 114th Congress will be up to the job of passing comprehensive tax reform. Yet there are signs that we may see a much narrower effort to simply lower top rates for C corporations. For industries like horticulture, in which many businesses are organized as “pass-through” entities including S corporations, partnerships, and sole proprietorships, one-sided ta...

AmericanHort Contributor March 16 2015

by: Harvey Lang

Media Selection
There is a wide range of media that is used for rooting annual cuttings. Except for geraniums, most spring annuals can easily be rooted in loose-filled media that are filled in common plug flats. This is the most economical way to propagate, especially when flats can be filled with automated equipment. The media should have goo...

AmericanHort Contributor March 16 2015

By Kelvin Frye

It’s been over 40 years since our country has seen a significant generational shift in consumer wants and trends; we are talking about the 1970s here. I’m confident that many of our current floral industry leaders were worried about buying their first car or finding a date to the prom, and not about the seismic shift in trends caused by the buying habits of baby boom...

AmericanHort Contributor March 16 2015

What is pH?
pH is a measure of the acidity or basicity of a solution. More specifically, it is a negative logarithm of the concentration of hydrogen ions (H+). A low pH has a higher concentration of H+, while a higher pH has a lower concentration of H+.

Why is pH important?
pH is important because it can affect the ...

AmericanHort Contributor February 18 2015

By Mark Maloney

“Courage is being scared to death and jumping on your saddle anyway” — John Wayne

Now for the moment you’ve all been waiting for! Dealing with those “special” customers—those who seem to come directly from your nightmares. You’ve seen them. Oh, have you seen them. You wish you hadn’t, but you’ve seen them.

Here they come into your ...

AmericanHort Contributor January 21 2015

By Sean Barrett, Emily Brown, and Doug Sapp

Relieve stress, breathe better, and create a more personal, enriched environment. We’re not talking about the latest smart phone application; we’re talking about plants. The green things that never really say much but do so much. Of course, plants and their benefits are often overlooked. The challenge is finding a way to eng...

AmericanHort Contributor January 21 2015

By Mark Maloney

Mindset: Before we get to the customers, let’s start with us; we are selling flowers. We are in the business of gifts, smiles, and joy. There is no reason for us to be bashful about asking for a sale. The customer came into your store (or called it) looking to buy flowers. That’s all the justification you need to ask for money in return.

Mentally prepar...

AmericanHort Contributor January 21 2015

Bob Allen, President/CEO Dale Carnegie Training of Central Ohio

I afforded a quick nod to the middle-aged Spanish gentleman and his young family as I worked my way past them to our seats. The energy of our fellow West Virginia University fans negated the icy rain as I, my wife, my son and his girlfriend settled into our seats. Our focus was on rooting for our Mountaineers and keepi...

Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflec...

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construc...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.