Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

AmericanHort Contributor April 10 2014

Florists and funeral directors stop pointing fingers and start a candid conversation about everything from commissions to corpses.

By Amanda Long

Editor’s Note: Reprint with permission from the February 2010 issue of Floral Management which is published by the Society of American Florists (www.safnow.org<...

AmericanHort Contributor April 10 2014

By James M. DelPrince, Ph.D., AIFD, PFCI

Elegant tables at bridal showers, rehearsal events, and wedding receptions feature a gorgeous bouquet of flowers, professionally arranged by a floral designer. These even...

AmericanHort Contributor April 01 2014

Author: Joseph Albano

The Floriculture and Nursery Research Initiative (FNRI) is a unique research partnership that provides a means for the USDA-Agricultural Research Service (ARS) to direct funds in a managed way to research emerging and long-term critical issues identified by the green industry like boxwood blight disease and water quality. The ...

AmericanHort Contributor March 07 2014

Wedding flowers are an important income generator for many retail flower shops. According to WeddingStats.org, the average cost of wedding flowers in 2013 was $1,971. While perhaps small potatoes to the established event florists that design over-the-top weddings, for many traditional flower shops, this source of income can be the difference between staying afloat and going under. Design one av...

AmericanHort Contributor March 07 2014

Every year dozens of new cuts are released, but which ones are must-haves for your business? The Association of Specialty Cut Flower Growers (ASCFG) and North Carolina State University (NCSU) test the latest in cut flower introductions each year to find out. Cultivars are grown and evaluated at NCSU and over 30 growers across the country for their productivity, stem length, and vase life. Tryi...

AmericanHort Contributor February 16 2014

Before answering the question posed in this article’s title, ask yourself if you routinely use floral preservatives in your floral shop. Despite overwhelming evidence that using floral preservatives prolongs the vase life of fresh flowers, a surprising number of florists do not use preservatives as a matter of standard practice. So we wondered: do consumers value floral preservative use? Do th...

AmericanHort Contributor February 12 2014

This year's Forum will be held in Winnipeg, Canada on May 14th and 15th. The first day will consist of research and station updates that will allow attendees to update the group on recent advances, challenges, and opportunities in their research, teaching, extension, or businesses.

The following day will offer an immersion in the sphagnum peat industry through a tour highlighting ...

AmericanHort Contributor February 12 2014

AmericanHort joined lead partners the American Society for Horticultural Science (ASHS) and Longwood Gardens in urging the national horticultural industry's support for a new project study and promoting the perceived value of horticulture in the United States. The project proposal states, "We are concerned that, for those aware of horticulture, the perception is increasingly negative, while muc...

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.

This FREE 15-minute webinar is created specifically for frontline staff. This training will provide tips and actions that each employee can use to increase sales while ensuring a great customer experience.