Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

AmericanHort Contributor November 18 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 
 

Today, there are countless ways to measure your marketing effectiveness and take the myste...

Jill Calabro, Ph.D. September 06 2019

It’s common knowledge that certain bacteria can make people sick, but did you know that bacteria can cause plant diseases as well? They most certainly do! The first bacterial pathogen to be identified was anthrax, a disease affecting sheep and cattle, in 1876. Shortly after that, the first bacterial plant disease was confirmed – fire blight on apples and pears.
 
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Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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Tristan Daedalus August 08 2019

The 2019 Impact Washington Summit is right around the corner and many are getting ready to make lasting connections in meetings with lawmakers and Congressional staff that can affect policy for years to come.  How do you make meetings like these, and with your own local government, as effective as they can be?
 
We’ve compiled the top seven most important tips for ...

AmericanHort Contributor August 08 2019

Small or large, businesses that are not using digital marketing need to understand the importance of it. In today’s world, digital marketing helps your business thrive in a competitive landscape and lets you reach the audience and customers you need to reach.

However, for many, digital marketing may seem confusing or intimidating, especially when it comes to using the right...

Chris Schulte June 28 2019

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This memo was prepared by Chris Schulte, of the law firm of CJ Lake, LLC, who serves as AmericanHort employment law counsel. The following summary is intended to provide general guidance regarding investigations common to the agricultural workpla...

AmericanHort Contributor May 31 2019

Terri Brown; Marketing and Member Engagement, AmericanHort, TerriB@AmericanHort.org 

As an attendee or exhibitor at a trade show or conference, social media can help you and your business in a lot o...

AmericanHort Contributor February 08 2019

Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual Merchandiser and Interior Architect, ZenGenius

At ZenGenius, we believe that everything has a right place, at the right time, for the right reason.

Knowing where to place your products and how to arrange them can make all the difference

between a customer pa...

AmericanHort Contributor January 14 2019

As we approach the opening of Cultivate’19 registration, the amount of fraudulent communication around securing hotel reservations and trade show attendee lists often rises. We want you to know that the official housing vendor for Cultviate’19 is Showcare. By booking your hotels via ...

Jill Calabro, Ph.D. December 11 2018

Boxwood blight (Calonectria pseudonaviculata) on the right (white) Volutella blight (Volutella spp.) on the left (pink)
Boxwood blight (Calonectria pseudonaviculata) on the right (white) Volutella blight (Volu...

Join AmericanHort Advocacy & Policy Communications Director Tristan Daedalus, Director of Government Affairs Tal Coley, K-Coe Principal Bryce Gibbs, and Smith & Howard partner Tim Howe for an in-depth discussion on the internet sales tax and what it has meant for businesses since the Wayfair decision last August.

Glyphosate-based herbicides have provided efficient, safe and cost-effective weed control for more than 40 years, but recent reports and events have raised concerns over its safety. Come learn about the EPA’s position, the mountain of scientific evidence that supports its safety, and uses in the green industry, including the pro’s and con’s of glyphosate alternatives. Panelist...

Dick Kramp, Founder & CEO of AB Greenhouse Power Netherlands will be presenting on growing crops with the highest possible yield and quality by creating the optimal environment in your growing facility through cogeneration. Well-integrated cogeneration, supplying heat, electricity, and CO2, can help you to achieve these goals for the lowest possible price. 

This panel discussion is an opportunity to hear from garden center owners on their experience using the financial metrics discussed in the Industry Insider Report: Garden Retail Profitability like pricing...

Andy Bruney of T. Load Specialties will give insights and advice on the Electronic Logging Device (ELD) mandate. He'll be explaining how these new regulations are impacting the logistics industry while also taking a closer look at the impact they have on the horticulture industry. This webinar is aimed to help shippers and receivers be more prepared for the upcoming season as motor carri...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.