Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

AmericanHort Contributor March 07 2014

Let’s face it: direct mail is expensive, and unless you have a calculated marketing strategy, it may also be ineffective. So you need to have a strong email marketing plan in place. The Direct Marketing Association tells us that email marketing has an ROI of around 4,300 percent. According to DBS Interactive, one study shows that email-driven traffic is 15 times more likely to convert customers...

AmericanHort Contributor March 07 2014

Before a business can become a destination to consumers, it must take several critical steps. First, becoming a destination business assumes that you have solidified the basic functioning of your business. For example, if you are a restaurant, it assumes you are beyond the basics of general operations. It assumes your restaurant functions relatively well. It assumes your kitchen staff knows how...

AmericanHort Contributor February 28 2014

Chances are, you’ve heard the saying that having multiple minds working on a problem is better than one. It only makes sense. Individually, we can only bring to the table our singular experiences, knowledge, and world view. Rather like the game of Pong, we toss an idea back and forth to ourselves in a one-dimensional exercise.

On the other hand, when we collaborate, discussions be...

AmericanHort Contributor February 16 2014

Mark Twain once said, “It is not what we don't know that gets us in trouble, it is what we know for sure that just ain’t so.”  I don’t know the context within which he said that, but I bet it had something to do with people making incorrect assumptions about themselves and their businesses, and then making decisions based on those incorrect assumptions.

Are you who you think you ar...

AmericanHort Contributor February 16 2014

Recently, a business owner for many years called me and said he hadn’t return my calls or emails because he didn’t have time; he said he suffered from "the tyranny of the urgent.” I could hear the frustration in his voice. He said he was buried in paperwork, unreturned phone calls, emails, employee problems, unbilled customers, and past-due proposals. Yikes!

In my 30 years operatin...

AmericanHort Contributor February 16 2014

When communicating with your co-workers, do you sometimes feel like you're each speaking a different language? Do you often wonder why people don't seem to "get" what you're saying, or why they always do the opposite of what you say? Are you tired of the bickering and infighting that stalls progress? If so, you're not alone. Communication at work can be tricky, but when you properly assess the ...

AmericanHort Contributor February 16 2014

It was 1972 and Southwest Airlines was in dire straits. Financial requirements were forcing them to “downsize” their equipment inventory. They had to sell one of their four planes. Reading the writing on the wall, their employees jumped at the challenge. Instead of “woe is me, I am about to be laid off,” their idea was, “Let’s continue to operate with three airplanes like we had four.” To do th...

AmericanHort Contributor May 21 2013

Does your team think that profit equals markup? How would they change the way they do their jobs if they knew that you don't pocket 50 or 60 cents on every dollar that hits the register? Join Sid on the ANLA Knowledge Center as he explains to you, and your team, the real costs of running a business. Watch Sid

AmericanHort Contributor May 21 2013

Sid Raisch: Are You Selling Stuff or a Solution?
Selling stuff, demeans your products, and sends your customers price shopping. Selling solutions - identifying the value and experience your customers get from using your products in their gardens, their homes and making them part of their lives - creates perceived value. You can turn that perception into profit with higher p...

AmericanHort Contributor May 21 2013

Sid Raisch: Aligning Your Staff for Profit
Does your team think that profit equals markup? How would they change the way they do their jobs if they knew that you don't pocket 50 or 60 cents on every dollar that hits the register? Sid explains to you, and your team, the real costs of running a business.