Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Bernie Erven June 29 2015

By Jeffrey Scott

To become a destination company that attracts and retains the best employees, you need to embrace the ABR concept: Always Be Recruiting. You wouldn't build a marketing plan that only swung into action when you ran out of customers. By the same token, you don’t want to build a recruiting plan that only swings into action when you run out of talent. This article is a...

Craig Regelbrugge May 04 2015

AmericanHort joined the Society of American Florists to submit formal comments emphasizing horticulture’s science-backed position that Ralstonia solanacearum, Race 3, Biovar 2 (R3Bv2) should be rem...

AmericanHort Contributor April 27 2015

By Brian Kight 

Some people still see talent and intelligence as the defining keys to success.
In reality success has very little to do with your talent and everything to do with your emotions.

Talent is everywhere. Knowledge is easily attainable. It's readily available whenever and wherever you want it. Self-awareness on the other hand is much m...

AmericanHort Contributor April 27 2015

By Tom Borg

There was a study about customer satisfaction that was conducted by a research group. The results were so startling that it quickly became obvious that the outcome could apply to all types and sizes of businesses and organizations, including the green industry. The study centered on what customers really want to know about the people from whom they are buying.

AmericanHort Contributor March 16 2015

By Tom Borg

Editor’s Note: This article first appeared in Irrigation Green Industry Magazine.

Why is it so hard for a small business owner in the green industry to delegate some of his or her responsibilities? When you stop to analyze what it took to get them to where they presently are, it is easy to understand.

First, in order for any small b...

Joyce Weiss, M.A., CSP March 16 2015

by Brian Kight

100 percent of decisions are emotional. People think rationally but they act impulsively. It's a good rule to remember next time you're trying to sell something or influence someone. People usually follow their strongest internal feeling despite their rational understanding. 

Overcoming this begins with self-awareness. For example, think of you...

Bridget Behe February 18 2015

Attracting young talent, and talent in general, to your operation is becoming increasingly difficult. To reach potential employees, go where they hang out…social media.
By Chris Mosby
Editor’s Note: This article is republished with permission from Nursery Management Magazine.

There is a website dedicated solely to the tracking of Internet-acces...

AmericanHort Contributor February 18 2015

By Brian Kight 

Some people still see talent and intelligence as the defining keys to success.

In reality success has very little to do with your talent and everything to do with your emotions.

Talent is everywhere. Knowledge is easily attainable. It's readily available whenever & wherever you want it. Self-awareness on the other hand is m...

Bridget Behe February 18 2015

by: Larry Mersereau, CTC

Millions of potential travel buyers log on to the Internet every day. Do you think they’re looking for you? NO! They’re looking for content; information and ideas they can use to plan a project or solve a problem. If you turn out to be the source, you’ll get the first shot at the sale. Content marketing is about positioning yourself as an expert…make that T...

Bernie Erven January 21 2015

Your most powerful recruitment and hiring tool is the reputation of being a good place to work. This reputation brings good news. It is good news when people contact you asking to be an applicant for your next position because they have heard such good things about you from their families, friends, and your employees. As an employer, you own your reputation (good or bad). The reputation comes f...