Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Margery Daughtrey October 12 2015

Admit it, you may not like your job. You might come home every evening after a long day and spend the next few hours complaining to anyone who will listen about how miserable your workplace is and how you’d love to quit—if only you had enough money set aside to do so.

But let’s also face today’s economic reality. Jobs are hard to find, and any job that pays is one you have to keep...

Bob Phibbs October 12 2015

Let’s face it: direct mail is expensive, and unless you have a calculated marketing strategy, it may also be ineffective. So you need to have a strong email marketing plan in place. The Direct Marketing Association tells us that email marketing has an ROI of around 4,300 percent. According to DBS Interactive, one study shows that email-driven traffic is 15 times more likely to convert customers...

AmericanHort Contributor October 12 2015

By Katie Dubow

Creating a cohesive social marketing strategy is the only way to grow your brand, blog or social channels. Whether developing new platforms or revamping old content, starting with a plan ensures success.

Effectiveness of Social Media
The benefits that come with utilizing social media are tremendous. In fact, social media is now the...

AmericanHort Contributor September 11 2015

As you go through your day-to-day routine, do you ever feel as if you’re pedaling a bicycle uphill in the wrong gear? If so, you’re not alone. Between the pressures of home and work, many people feel overwhelmed and are desperately seeking some sort of balance in their life.

Wouldn’t it be great if you could recapture the feelings of your youth – feelings of being free and happy a...

AmericanHort Contributor September 11 2015

By Jeffrey Scott

Now is the perfect time to gain clarity and direction – and set your company up for sweet success – by assessing this past year in broad strokes and by setting your sights on clear long-term objectives.

I developed the following seven questions to help you get focused, and to greatly improve your chances for success next year! To gain the most from thi...

AmericanHort Contributor August 06 2015

By Bridget K. Behe

More than half of all purchases are impulsive or unplanned. So, what happens on the retail sales floor is of vital importance to the garden center’s (and grower’s and wholesaler’s) bottom line. It’s also true that if a product goes unseen, it will most likely go unsold. So there is a lot at stake to capture consumers’ attention on ...

Bernie Erven August 06 2015

Why hiring managers are taking a closer look at association job boards.

Recruiting is one of the most important things that any organization does. Although the methods of recruiting have rapidly evolved over time, the underlying strategies are still the same. It is often a challenge for employers to find a recruitment method that can help them find good ca...

AmericanHort Contributor August 03 2015

By Bridget K. Behe

The times, they are a changing and so should our businesses! Change may not come easy to any size firm, but there are seven principles every organization should follow to become a lean, mean, profitable machine. These seven principles can be adopted by businesses of any age or any size to improve their financial sustainability.

1. Plan, do, e...

Joy Gendusa August 03 2015

You can get by as a florist selling to individuals and wedding parties, but there are bigger fish to fry in your pond if you have the drive and marketing savvy to land them. I’m talking about businesses like hotels, restaurants, etc.

Many businesses, including hotels and restaurants, use fresh flowers to add atmosphere to their space. Think about it: they have to get those ...

Joyce Weiss, M.A., CSP August 03 2015

by Brian Kight

100 percent of decisions are emotional. People think rationally but they act impulsively. It's a good rule to remember next time you're trying to sell something or influence someone. People usually follow their strongest internal feeling despite their rational understanding. 

Overcoming this begins with self-awareness. For example, think of your ...