Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Craig Regelbrugge August 12 2016

Horticultural employers across America report that it’s tougher than ever to recruit, train, and retain a qualified and dedicated workforce. This is true for both entry-level laborers and supervisory or technical staff.
 
We can rant about many contributing factors: the lack of a well-developed work ethic in many young people; a too-generous social safety net that make ...

AmericanHort Contributor February 03 2016

By Eric Foertmeyer

We all know that without our customers, our business is sunk. But how many of us really take the time to get to know our customers? One of the most exciting things about my job is meeting new customers. I enjoy learning about them, their journey, what they’ve done in their lives to reach their goals and to become successful. There is so much to be gained by under...

AmericanHort Contributor February 03 2016

By Jared Nusbaum

In the world of construction and landscaping, proper contracting skills are a must. This can seem like a daunting task to undertake while you’re busy running a business, but in the end having a good contract and using it effectively can save you time and money, as well as increase customer satisfaction and reduce disputes.

The contract is about defini...

Bob Negen December 08 2015

Here’s a statistic that should make everyone take notice. Dunn and Bradstreet did a study and determined that “90% of small businesses that fail do so because of a lack of skills and knowledge on the part of the owner.” They didn’t go belly up because of the competitions’ lower prices, or a poor location, or a bad national economy – they failed because the owners didn’t have the knowledge and s...

Bridget Behe November 12 2015

American women make or influence a majority of all items purchased. That they have been a core target market for horticultural products and services comes as no surprise to many industry professionals but their shopping style and interactions with products and staff may. Two colleagues wrote a fascinating book in 2011 about different types of women shoppers that might shape some of the retail p...

AmericanHort Contributor November 12 2015

By Dennis Snow

With­­­ many businesses today operating in panic mode – focusing on cutting back, eliminating costs, and downsizing – customer service has never been so important. Sure price matters, and certainly quality, but it’s great customer service that brings people back, elevates one organization above the rest, and ultimately determines a company’s survival.

A...

Bernie Erven October 12 2015

Editor’s Note: This article was originally published in the Fall 2011 OPGMA Today.

“I dread job interviews.” Both job applicants and employers wanting to hire the right people sometimes mutter these words of frustration. The applicant suffers the pressure of finding a job that is a right fit or perhaps is desperate to find a job. Employers simply want to ...

Margery Daughtrey October 12 2015

Admit it, you may not like your job. You might come home every evening after a long day and spend the next few hours complaining to anyone who will listen about how miserable your workplace is and how you’d love to quit—if only you had enough money set aside to do so.

But let’s also face today’s economic reality. Jobs are hard to find, and any job that pays is one you have to keep...

Bob Phibbs October 12 2015

Let’s face it: direct mail is expensive, and unless you have a calculated marketing strategy, it may also be ineffective. So you need to have a strong email marketing plan in place. The Direct Marketing Association tells us that email marketing has an ROI of around 4,300 percent. According to DBS Interactive, one study shows that email-driven traffic is 15 times more likely to convert customers...

AmericanHort Contributor October 12 2015

By Katie Dubow

Creating a cohesive social marketing strategy is the only way to grow your brand, blog or social channels. Whether developing new platforms or revamping old content, starting with a plan ensures success.

Effectiveness of Social Media
The benefits that come with utilizing social media are tremendous. In fact, social media is now the...