Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Joy Gendusa November 10 2016

You can get by as a florist selling to individuals and wedding parties, but there are bigger fish to fry in your pond if you have the drive and marketing savvy to land them. I’m talking about businesses like hotels, restaurants, etc.
Many businesses, including hotels and restaurants, use fresh flowers to add atmosphere to their space. Think about it: they have to get those flowers ...

Jennifer Noble September 07 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale.
One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,”...

AmericanHort Contributor September 07 2016

One of the requirements to graduate with a four-year degree in horticulture from The Ohio State University is to complete a three month internship in one’s field of interest. Like many things in life, I’m given a relatively simple task…and the promptly take it to an absurd level, and then double my response. My father wasn't a huge fan of this tactic. For example as a 10-...

AmericanHort Contributor September 07 2016

It hardly seems possible, but Cultivate’16 is right around the corner, July 9-12 in Columbus, Ohio. Cultivate currently holds the ranking of number 132 on Trade Show News Network’s list of the top 250 trade shows (across all industries). With a trade show of this size and scope, this is a lot to see, so it’s important to make the most of your time.
Here are our tips for...

AmericanHort Contributor September 07 2016

Whether you are selling business to business or direct to the consumer, finding just the right approach to the sale can be a little tricky. We recently asked some of our members for their best sales tips, and here’s what they had to say:
How do you successfully engage a prospective customer from the beginning of the interaction?
When working with a p...

John Dole August 12 2016

Can you imagine a future without horticulture? We all know horticulture is essential to our lives, but did you know there are more jobs available in the industry than there is talent to fill them? One initiative is primed to change this.

Craig Regelbrugge August 12 2016

Horticultural employers across America report that it’s tougher than ever to recruit, train, and retain a qualified and dedicated workforce. This is true for both entry-level laborers and supervisory or technical staff.
We can rant about many contributing factors: the lack of a well-developed work ethic in many young people; a too-generous social safety net that make ...

AmericanHort Contributor February 03 2016

By Eric Foertmeyer

We all know that without our customers, our business is sunk. But how many of us really take the time to get to know our customers? One of the most exciting things about my job is meeting new customers. I enjoy learning about them, their journey, what they’ve done in their lives to reach their goals and to become successful. There is so much to be gained by under...

AmericanHort Contributor February 03 2016

By Jared Nusbaum

In the world of construction and landscaping, proper contracting skills are a must. This can seem like a daunting task to undertake while you’re busy running a business, but in the end having a good contract and using it effectively can save you time and money, as well as increase customer satisfaction and reduce disputes.

The contract is about defini...

Bob Negen December 08 2015

Here’s a statistic that should make everyone take notice. Dunn and Bradstreet did a study and determined that “90% of small businesses that fail do so because of a lack of skills and knowledge on the part of the owner.” They didn’t go belly up because of the competitions’ lower prices, or a poor location, or a bad national economy – they failed because the owners didn’t have the knowledge and s...