Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Jill Calabro, Ph.D. April 10 2018

Reports of traditionally non-plant businesses entering the crop world are on the rise. Amazon, for example, has entered in the live goods market with the announcement of new efforts to sell indoor plants. The latest entrant is Walmart, which has filed for patents to use drones in agricultural practices.
 
One patent relies on drones to identify certain pests and deliver appro...

Tal Coley April 10 2018

The hard enforcement date for the Electronic Logging Device (ELD) mandate came and went on April 1, with violations now counting against carriers’ scores in the Compliance, Safety, and Accountability program. Vehicles...

AmericanHort Contributor April 03 2018

It started with a Dutch auction side project of green industry professionals more than twenty years ago, and quickly flourished into an international organization founded by growers, for growers, with one common mission: sustainability.
 
MPS (More Profitable Sustainability) was founded in 1995 in the Netherlands. It grew out of a small project with a Dutch auction to address...

Jennifer Gray March 13 2018

Indoor plants where we live, learn, heal and work have far-reaching positive effects on our well-being and indoor environment, according to a new report from the National Initiative for Consumer Horticulture (NICH).
 
To lift up the message, four new #PlantsDoThat infographics focus on the multitude of ways indoor plants positively affect where we live, where we work, where w...

Tal Coley March 13 2018

AmericanHort, in partnership with the Ohio Nursery and Landscape Association, will host a free webinar on the Electronic Logging Device (ELD) mandate, hours of services rules for trucking, and the impact on the horticulture industry this Thursday, March 15, at 2:30 PM Eastern/11:30 AM Pacific time.
 
The ELD mandate has created a significant amount of confusion and anxiety ac...

Jill Calabro, Ph.D. February 27 2018

Your input is needed!
 
The Economic Committee of the National Initiative for Consumer Horticulture (NICH) is seeking insight into benchmarks and tools used by our industry to manage their businesses – basically what numbers are important to our industry and are there any gaps.
 
By understanding the economic data, NICH will identify ways to increase ...

Tal Coley February 27 2018

The Federal Motor Carrier Safety Administration (FMCSA) public comment period regarding the transportation of agricultural commodities associated with the new hours of service rules/electronic logging device (ELD) mandate ended on February 20. AmericanHort submitted

Jill Calabro, Ph.D. February 13 2018

Spread of a damaging new pest has been confirmed:  spotted lanternfly was positively identified in Frederick County, Virginia in January. Meanwhile, USDA is stepping up the fight. On February 9, Secretary of Agriculture Sonny Perdue announced $17.5 million in emergency funding to stop the spread of the spotted lanternfly in southeastern Pennsylvania. The monies will be shared between ...

Jill Calabro, Ph.D. February 13 2018

Rose rosette continues to be a major concern both in nursery production and landscape management. You can find out the latest information on the threat in an upcoming webinar titled ‘Managing Rose Rosette in the Landscape,’ scheduled for Monday, February 26, 1:00-3:00 pm eastern.

Jill Calabro, Ph.D. December 19 2017

The collaboration of researchers focused on combatting rose rosette disease (RRD) recently convened virtually to summarize key recent findings. AmericanHort and HRI participated. Some of the key updates reported include:
 

  • Diagnostics of the virus and the mites that transmit the disease both continue to be high priorities for the group. Ongoing efforts seek to develop fi...