Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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AmericanHort Contributor May 31 2019

Terri Brown; Marketing and Member Engagement, AmericanHort, TerriB@AmericanHort.org 

As an attendee or exhibitor at a trade show or conference, social media can help you and your business in a lot o...

AmericanHort Contributor February 08 2019

Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual Merchandiser and Interior Architect, ZenGenius

At ZenGenius, we believe that everything has a right place, at the right time, for the right reason.

Knowing where to place your products and how to arrange them can make all the difference

between a customer pa...

AmericanHort Contributor January 14 2019

As we approach the opening of Cultivate’19 registration, the amount of fraudulent communication around securing hotel reservations and trade show attendee lists often rises. We want you to know that the official housing vendor for Cultviate’19 is Showcare. By booking your hotels via ...

Craig Regelbrugge January 08 2019

You may have received the U.S. Department of Agriculture’s Commercial Floriculture survey questionnaire in the mail this December. It’s a survey targeting over ten thousand floriculture operations who annually produce over $10,000 of fresh cut flowers, potted flowering plants, foliage plants, bedding and garden plants, herbaceous perennials, cut cultivated florist greens, and mor...

Jill Calabro, Ph.D. May 08 2018

Research on how alcohol in trees impacts ambrosia beetle populations has been recently featured in major scientific news outlets. Dr. Chris Ranger, USDA-ARS, recently published new results in the Proceedings of the National Academy of Sciences (PNAS), a highly reputable scientific and peer-reviewed journal.
 
PNAS features innovative, cutting-edge research that is often highl...

Jill Calabro, Ph.D. April 10 2018

Reports of traditionally non-plant businesses entering the crop world are on the rise. Amazon, for example, has entered in the live goods market with the announcement of new efforts to sell indoor plants. The latest entrant is Walmart, which has filed for patents to use drones in agricultural practices.
 
One patent relies on drones to identify certain pests and deliver appro...

Tal Coley April 10 2018

The hard enforcement date for the Electronic Logging Device (ELD) mandate came and went on April 1, with violations now counting against carriers’ scores in the Compliance, Safety, and Accountability program. Vehicles...

AmericanHort Contributor April 03 2018

It started with a Dutch auction side project of green industry professionals more than twenty years ago, and quickly flourished into an international organization founded by growers, for growers, with one common mission: sustainability.
 
MPS (More Profitable Sustainability) was founded in 1995 in the Netherlands. It grew out of a small project with a Dutch auction to address...

Jennifer Gray March 13 2018

Indoor plants where we live, learn, heal and work have far-reaching positive effects on our well-being and indoor environment, according to a new report from the National Initiative for Consumer Horticulture (NICH).
 
To lift up the message, four new #PlantsDoThat infographics focus on the multitude of ways indoor plants positively affect where we live, where we work, where w...