Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

Charlie Hall April 28 2020

As I write this column, the country is in the middle of the COVID-19 crisis, with almost 900,000 cases and over 49,000 deaths in the US to date. SARS-CoV-2, the virus that causes Coronavirus (COVID-19) has wreaked havoc from a national health perspective, as well as an economic perspective. But before I discuss the economic crisis, allow me to share background details of the virus itself.
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AmericanHort Contributor February 27 2020

It is difficult to deny that there has been an ever-increasing secularization of our society. Despite this significant trend, employers today are still being confronted with issues related to their employees’ religious beliefs. The issues arise in a variety of contexts. Among the most common have been issues related to conflicts between an employer’s dress code and the religious clo...

AmericanHort Contributor February 18 2020

By Holly Scoggins, Director of Educational Programming, AmericanHort

A good portion of my academic career has been spent advising horticulture undergraduates in both coursework and internship/career options. At Virginia Tech, literally hundreds of internship opportunities come through the “hortmajors” email listserv each semester - public horticulture, landscape ...

AmericanHort Contributor December 09 2019

AmericanHort announces the newest member affinity partner, Plant Sentry™, an online comprehensive plant compliance tool. Plant Sentry was built using feedback from green industry leaders, including advocacy partners such as AmericanHort, along with federal and state regulatory officials.

As the shipment of live plants across state lin...

Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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AmericanHort Contributor May 31 2019

Terri Brown; Marketing and Member Engagement, AmericanHort, TerriB@AmericanHort.org 

As an attendee or exhibitor at a trade show or conference, social media can help you and your business in a lot o...

AmericanHort Contributor February 08 2019

Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual Merchandiser and Interior Architect, ZenGenius

At ZenGenius, we believe that everything has a right place, at the right time, for the right reason.

Knowing where to place your products and how to arrange them can make all the difference

between a customer pa...

AmericanHort Contributor January 14 2019

As we approach the opening of Cultivate’19 registration, the amount of fraudulent communication around securing hotel reservations and trade show attendee lists often rises. We want you to know that the official housing vendor for Cultviate’19 is Showcare. By booking your hotels via ...

Craig Regelbrugge January 08 2019

You may have received the U.S. Department of Agriculture’s Commercial Floriculture survey questionnaire in the mail this December. It’s a survey targeting over ten thousand floriculture operations who annually produce over $10,000 of fresh cut flowers, potted flowering plants, foliage plants, bedding and garden plants, herbaceous perennials, cut cultivated florist greens, and mor...

Jill Calabro, Ph.D. May 08 2018

Research on how alcohol in trees impacts ambrosia beetle populations has been recently featured in major scientific news outlets. Dr. Chris Ranger, USDA-ARS, recently published new results in the Proceedings of the National Academy of Sciences (PNAS), a highly reputable scientific and peer-reviewed journal.
 
PNAS features innovative, cutting-edge research that is often highl...

AmericanHort will host a webinar to help green industry businesses and HR professionals plan for the 2021 season using H2 workers, J-1 interns, and other common visa types. Come listen to experts who will share informed opinions on what employers might expect as you navigate the approval process for 2021.

 

This program will feature brief agency updates from Kristi B...