Business Plus

Many got into this industry because of a passion for plants, not a passion for business. But just because you don't call yourself business-savvy now doesn't mean you can't get there. Everything from marketing to finance, HR to succession planning -- if it's got to do with management and keeping the doors open, we got it.

Jennifer Gray November 18 2019

By: J James Owen, Jr., Virginia Tech; Anthony LeBude, North Carolina State University; Jill Calabro, HRI; Jennifer Boldt, USDA-ARS; Jennifer Gray, HRI; and James Altland, USDA-ARS. 
 

Horticulture is a...

AmericanHort Contributor November 18 2019

AmericanHort Contributor October 29 2019

These three words describe one of the most common problems that confront employers in managing today’s workplace. The failure to pay employees properly as required by the Fair Labor Standards Act (FLSA) and similar state wage and hour laws is the basis for the most frequently filed legal actions against employers. The FLSA has been in place since the darkest days of the Great Depression i...

AmericanHort Contributor September 09 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 

AmericanHort is pleased to announce an expanded service agreement with K·Coe&n...

Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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AmericanHort Contributor August 08 2019

By: Arthij van der Veer, MPS, general coordinator for North America

The Cleveland Clinic established a zero waste printing and copying program in 2013. Through what was a seemingly minor change to recycle packaging and make double-sided printing a hospital standa...

Tristan Daedalus August 08 2019

The 2019 Impact Washington Summit is right around the corner and many are getting ready to make lasting connections in meetings with lawmakers and Congressional staff that can affect policy for years to come.  How do you make meetings like these, and with your own local government, as effective as they can be?
 
We’ve compiled the top seven most important tips for ...

AmericanHort Contributor August 08 2019

Small or large, businesses that are not using digital marketing need to understand the importance of it. In today’s world, digital marketing helps your business thrive in a competitive landscape and lets you reach the audience and customers you need to reach.

However, for many, digital marketing may seem confusing or intimidating, especially when it comes to using the right...

AmericanHort Contributor May 31 2019

Terri Brown; Marketing and Member Engagement, AmericanHort, TerriB@AmericanHort.org 

As an attendee or exhibitor at a trade show or conference, social media can help you and your business in a lot o...

AmericanHort Contributor February 08 2019

Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual Merchandiser and Interior Architect, ZenGenius

At ZenGenius, we believe that everything has a right place, at the right time, for the right reason.

Knowing where to place your products and how to arrange them can make all the difference

between a customer pa...

Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from rece...

In this segment of Charlie's Angle, Charlie clarifies a couple of things from his mid-year economic outlook webinar and emphasizes that there is still time to make strategic investments in your business before the next economic downturn. These investments can be technology-related, of course, and what makes ...

A prediction revealed by the OMB Director a couple of weeks ago projected long-term, sustained economic growth of 3% in the economy over the next decade. Join Charlie as he explains what would have to happen for this prediction to actually come true. Charlie also rolls out his near-term recession forecast for the coming year.

Charlie's Angle - Time to Make Hay! -- Spring Outlook for the Green Industry
With executive orders flying off the President's desk at record pace, there are interesting ramifications (and tradeoffs) that result. Join Charlie as he discusses the green industry outlook resulting from the interest rate increases coming down the pike, current labor situation, and the pace of housing ...

In May 2016 the U.S. Department of Labor issued a final final rule doubling the salary level for "white collar" employees exempt from overtime pay, as well as the role of the overtime exemption for agricultural workers. We will discuss efforts to block the new overtime rule and possible strategies for employers to comply with the rule when it takes effect on December 1, 2016. From the...

Charlie Hall is back, and he's taking a look at how contingency plans can prevent crisis in business life and how having the right team can help prevent and adapt to economic downturns.

Please enjoy this video from AmericanHort

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.

This FREE 15-minute webinar is created specifically for frontline staff. This training will provide tips and actions that each employee can use to increase sales while ensuring a great customer experience.

This FREE 15-minute webinar is geared to managers and other staff in a supervisory role. This training will provide simple and effective ideas for managers to elevate the store and staff performance this season.