Business Plus

Many got into this industry because of a passion for plants, not a passion for business. But just because you don't call yourself business-savvy now doesn't mean you can't get there. Everything from marketing to finance, HR to succession planning -- if it's got to do with management and keeping the doors open, we got it.

AmericanHort Contributor September 09 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 

AmericanHort is pleased to announce an expanded service agreement with K·Coe&n...

Charlie Hall August 29 2019

AmericanHort Chief Economist Charlie Hall’s Keynote speech at Cultivate’19, Even Greater Uncertainty, focused on the economic outlook of the horticulture industry.  Did you miss his presentation? Do you want to look it over again? Access the slides here.
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AmericanHort Contributor August 08 2019

By: Arthij van der Veer, MPS, general coordinator for North America

The Cleveland Clinic established a zero waste printing and copying program in 2013. Through what was a seemingly minor change to recycle packaging and make double-sided printing a hospital standa...

Tristan Daedalus August 08 2019

The 2019 Impact Washington Summit is right around the corner and many are getting ready to make lasting connections in meetings with lawmakers and Congressional staff that can affect policy for years to come.  How do you make meetings like these, and with your own local government, as effective as they can be?
 
We’ve compiled the top seven most important tips for ...

AmericanHort Contributor August 08 2019

Small or large, businesses that are not using digital marketing need to understand the importance of it. In today’s world, digital marketing helps your business thrive in a competitive landscape and lets you reach the audience and customers you need to reach.

However, for many, digital marketing may seem confusing or intimidating, especially when it comes to using the right...

AmericanHort Contributor May 31 2019

Terri Brown; Marketing and Member Engagement, AmericanHort, TerriB@AmericanHort.org 

As an attendee or exhibitor at a trade show or conference, social media can help you and your business in a lot o...

AmericanHort Contributor February 08 2019

Authors: Joe Baer, Co-Founder, CEO and Creative Director, ZenGenius & Jalpa Patel, Senior Visual Merchandiser and Interior Architect, ZenGenius

At ZenGenius, we believe that everything has a right place, at the right time, for the right reason.

Knowing where to place your products and how to arrange them can make all the difference

between a customer pa...

Katie Gustafson February 08 2019

Marketing. Even if you work in marketing every day, it can be difficult to define.  When people think of marketing, they might think of coupons, radio ads, social media, sales, emails or a whole host of other things, but it comes down to this: Marketing is anything you do to get your customers interested in somethin...

Craig Regelbrugge January 22 2019

House Education and Labor Committee Chairman Bobby Scott (D-VA) introduced the “Raise the Wage Act” (H.R.582) on January 16.  The bill would increase the federal minimum wage from $7.25 to $15 by 2024, index future minimum wage increases to median wage growth, and phase out the subminimum wages for tipped workers, youth workers, and workers with disabilities.  The measure ...

Craig Regelbrugge January 22 2019

The Department of Labor (DOL) sent a new proposed rule to address overtime pay to the Office of Management and Budget (OMB) for review.  This review is a required step in the rulemaking process before the proposed rule can be formally released for public comment.  While we are not sure how long the rule will be under review at the OMB Office of Information and Regulatory Affairs, DOL&...

Please enjoy this video from AmericanHort

This FREE 15-minute webinar is for cashiers, delivery staff, and all other employees that engage with customers in a non-sales related position. Learn how to push customer service skills to the max in 15 minutes.

This FREE 15-minute webinar is created specifically for frontline staff. This training will provide tips and actions that each employee can use to increase sales while ensuring a great customer experience.

This FREE 15-minute webinar is geared to managers and other staff in a supervisory role. This training will provide simple and effective ideas for managers to elevate the store and staff performance this season.