Do Consumers Value the Use of Floral Preservatives?

AmericanHort Contributor February 16 2014

Before answering the question posed in this article’s title, ask yourself if you routinely use floral preservatives in your floral shop. Despite overwhelming evidence that using floral preservatives prolongs the vase life of fresh flowers, a surprising number of florists do not use preservatives as a matter of standard practice. So we wondered: do consumers value floral preservative use? Do they even know what floral preservatives are?

Methods

We designed a survey to evaluate four “levels of presentation” of the same floral arrangement relating th...

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