Winning Weddings: One Bride at a Time

AmericanHort Contributor March 07 2014

Wedding flowers are an important income generator for many retail flower shops. According to WeddingStats.org, the average cost of wedding flowers in 2013 was $1,971. While perhaps small potatoes to the established event florists that design over-the-top weddings, for many traditional flower shops, this source of income can be the difference between staying afloat and going under. Design one average wedding per Saturday for a year and you’ll increase net sales by $102,492. For most shops, that’s income worth pursuing.

So how do you drum up wedding business if you don’t already ...

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