In Lieu of Complaining

AmericanHort Contributor April 10 2014

Florists and funeral directors stop pointing fingers and start a candid conversation about everything from commissions to corpses.

By Amanda Long

Editor’s Note: Reprint with permission from the February 2010 issue of Floral Management which is published by the Society of American Florists (

After 42 years in the funeral industry, Todd Van Beck prides himself on knowing how to really listen to the family’s wishes — and occasionally ignore them. The veteran funeral dire...

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