In Lieu of Complaining

AmericanHort Contributor April 10 2014

Florists and funeral directors stop pointing fingers and start a candid conversation about everything from commissions to corpses.

By Amanda Long

Editor’s Note: Reprint with permission from the February 2010 issue of Floral Management which is published by the Society of American Florists (www.safnow.org).

After 42 years in the funeral industry, Todd Van Beck prides himself on knowing how to really listen to the family’s wishes — and occasionally ignore them. The veteran funeral dire...

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