Marketing is Not a Department: From Horticulturist to Accountants, Everyone has a Role

McRae Anderson July 30 2014

We can have an excellent horticultural service company, award winning projects, beautiful sales materials, and excellent selling efforts, but we can still will have a problem: we believe that sales and marketing is for our sales and marketing staff.

Because of this misconception, we carry an enormous liability. If our accounting personnel are negligent or unresponsive, people who deal with them will have a tainted view of our company, even though our service may be exceptional in every other case. If our installation department is sloppy, inefficient, or unorganized, the same ...

Log in to view full article

Forgot your username or password? Click here Using a company login? Create a personal login here