The Magic of Measuring your Marketing Investment

AmericanHort Contributor November 18 2019

By: Mary Beth Cowardin, Vice President Marketing & Member Engagement, AmericanHort, MaryBethC@AmericanHort.org 
 

Today, there are countless ways to measure your marketing effectiveness and take the mystery out of knowing which marketing efforts work best. Whether you are using basic measures such as the number of visitors to your website, or more sophisticated research and measurement practices, it i...

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