SHIFT: The Language of the Consumer

Jennifer Noble September 07 2016

Imagine that you walk into an electronics store. You’re there to purchase a new computer and while you know how to use a computer you aren’t an expert. The sales associate begins to ask you questions about RAM, processors, and gigabytes, and suddenly it sounds as though you are talking to someone who speaks an entirely different language. You begin to feel overwhelmed and frustrated. That feeling will impact your willingness to purchase and your willingness to return to that retailer.
Have you considered this is precisely how your customers feel when they are in your stor...

Log in to view full article

Forgot your username or password? Click here Using a company login? Create a personal login here