Using Consumer Profiles for Successful Events

Jennifer Noble September 07 2016

Events can help you get the word out about your garden center, bring in new customers, and give you a financial lift during slower times.
When planning an event think about who the customer is that you want to bring into your business. Are you looking for an event that brings in a new customer? Are you looking to appreciate your best customers? Remember that customers have distinct buying motivations. Those buying motivations will translate into the type of events they are willing to attend as well.
Regardless of who your target audience the best place to start is with a consu...

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