SHIFT: Strategically Incorporating Impulse Buys

Jennifer Noble August 22 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale. One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,” addresses this very topic. 

During the research process, the research team identified that many garden centers offered products that would grab the customers attention and lead to purchase...

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