You Don’t Buy What You Can’t See

AmericanHort Contributor August 06 2015

By Bridget K. Behe

More than half of all purchases are impulsive or unplanned. So, what happens on the retail sales floor is of vital importance to the garden center’s (and grower’s and wholesaler’s) bottom line. It’s also true that if a product goes unseen, it will most likely go unsold. So there is a lot at stake to capture consumers’ attention on the retail sales floor to promote buying. One essential element in the retail arena are point-of-purchase (POP) displays. Displays are designed to attract consumers’ attention to the product and...

Log in to view full article

Forgot your username or password? Click here Using a company login? Create a personal login here