Email Marketing Not Working? Seven Reasons Why

Bob Phibbs October 12 2015

Let’s face it: direct mail is expensive, and unless you have a calculated marketing strategy, it may also be ineffective. So you need to have a strong email marketing plan in place. The Direct Marketing Association tells us that email marketing has an ROI of around 4,300 percent. According to DBS Interactive, one study shows that email-driven traffic is 15 times more likely to convert customers to your site than social media. To me, that shows email pays for itself any time you use it. But is your email working that well for you?

Just because there is no cost to send email, doe...

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