Garden Retail

Evangelist of the curious; soldier in the face of Mother's Day weekend; seeker of awesome plants -- those are our retailers. Challenges in the retail world are as unique as geography and the customers that walk through your doors. That's why these resources cover the breadth of your questions, challenges, and needs to keep you informed, fresh, and going strong.

Jennifer Gray January 27 2017

Boxwood blight (BB) continues to spread throughout the US. The University of Illinois Plant Clinic recently announced its presence in Illinois. The clinic received two boxwood samples late 2016. Both were from northeast Illinois and were collected from recent landscape installations. USDA APHIS confirmed that both tested positive for BB. Univeristy of Illinois Extension personnel are confide...

AmericanHort Contributor January 19 2017

Columbus, Ohio – The AmericanHort HortScholars program is now accepting applications through March 1, 2017. The HortScholars program is open to any student in a horticulture-related degree program, and includes students pursuing any degree level including associates, bachelors, masters, or PhD. Students wishing to apply may do so online at Am...

AmericanHort Contributor January 04 2017

While I have worn many different horticultural hats in the last four decades, I was a landscaper for two of them. Working within the field of landscaping gives a person a special insight to the qualities of a “great” plant. Low maintenance was always a key factor in my selection of everything from annuals to shrubs to trees. Less maintenance meant more money as well as a smaller imp...

AmericanHort Contributor December 02 2016

The federal Worker Protection Standard (WPS) protects agricultural workers and pesticide handlers from occupational exposure to pesticides. The responsibility for providing WPS protections rests with the employer. Horticultural growers are most affected by WPS compared to other less-intensive agricultural producers because they have more workers performing hand-labor with pesticide-treated plan...

Jennifer Noble September 07 2016

Imagine that you walk into an electronics store. You’re there to purchase a new computer and while you know how to use a computer you aren’t an expert. The sales associate begins to ask you questions about RAM, processors, and gigabytes, and suddenly it sounds as though you are talking to someone who speaks an entirely different language. You begin to feel overwhelmed and frustrated...

Jennifer Noble September 07 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale.
One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,”...

AmericanHort Contributor September 07 2016

One of the requirements to graduate with a four-year degree in horticulture from The Ohio State University is to complete a three month internship in one’s field of interest. Like many things in life, I’m given a relatively simple task…and the promptly take it to an absurd level, and then double my response. My father wasn't a huge fan of this tactic. For example as a 10-...

AmericanHort Contributor September 07 2016

It hardly seems possible, but Cultivate’16 is right around the corner, July 9-12 in Columbus, Ohio. Cultivate currently holds the ranking of number 132 on Trade Show News Network’s list of the top 250 trade shows (across all industries). With a trade show of this size and scope, this is a lot to see, so it’s important to make the most of your time.
Here are our tips for...

AmericanHort Contributor September 07 2016

Whether you are selling business to business or direct to the consumer, finding just the right approach to the sale can be a little tricky. We recently asked some of our members for their best sales tips, and here’s what they had to say:
How do you successfully engage a prospective customer from the beginning of the interaction?
When working with a p...

AmericanHort Contributor September 07 2016

It’s hard to believe that another California Spring Trials has come and gone. If you had a chance to attend this year’s event, you know that each stop was filled with fresh ideas, inspiration, and lots of excitement over what is to come in our industry. If you weren’t able to make it this year, allow us to share some of what we saw during our journey.
 

Customers have distinct buying motivations. Understanding these buying motivations is a key element of marketing, customer service, determining what products to offer, and so much more. Join Bill Calkins and Jennifer Noble as they walk you through how to understand buying motivations and create valuable customer profiles that fit your business and its customers.

Joe Baer looks at how you can repurpose existing equipment in your store.

Joe Baer takes a quick look at Digital Signage trends in retail.