Floral

Florists have seen waves of change over the past century, and the tempest isn't likely to stop. But when consumers think "horticulture," florists are on the frontline representing the entire industry. Expand your knowledge, learn from peers and experts, and be empowered with resources tailored to you.

AmericanHort Contributor January 19 2017

Columbus, Ohio – The AmericanHort HortScholars program is now accepting applications through March 1, 2017. The HortScholars program is open to any student in a horticulture-related degree program, and includes students pursuing any degree level including associates, bachelors, masters, or PhD. Students wishing to apply may do so online at Am...

AmericanHort Contributor December 02 2016

The federal Worker Protection Standard (WPS) protects agricultural workers and pesticide handlers from occupational exposure to pesticides. The responsibility for providing WPS protections rests with the employer. Horticultural growers are most affected by WPS compared to other less-intensive agricultural producers because they have more workers performing hand-labor with pesticide-treated plan...

AmericanHort Contributor December 02 2016

Who can resist the color and fragrance of a just-cut fresh, flower? Flower farmers are hoping neighboring florists won’t be able to resist when they come knocking on the shop door hoping to make a sale. Years ago, many farmers had routes into the city to deliver their cuts and we all know what has happened since - cheap imports, labor issues and transportation costs have driven prices dow...

Joy Gendusa November 10 2016

You can get by as a florist selling to individuals and wedding parties, but there are bigger fish to fry in your pond if you have the drive and marketing savvy to land them. I’m talking about businesses like hotels, restaurants, etc.
Many businesses, including hotels and restaurants, use fresh flowers to add atmosphere to their space. Think about it: they have to get those flowers ...

Jennifer Noble September 07 2016

Whether a customer comes into your garden center “just to browse” or with a specific purchase in mind, strategically incorporated impulse buys can enhance the customer’s experience and increase the sale.
One of the nearly 30 insights resulting from the SHIFT research, “Opportunities for impulse buys should be strategically incorporated into a retail layout,”...

AmericanHort Contributor September 07 2016

One of the requirements to graduate with a four-year degree in horticulture from The Ohio State University is to complete a three month internship in one’s field of interest. Like many things in life, I’m given a relatively simple task…and the promptly take it to an absurd level, and then double my response. My father wasn't a huge fan of this tactic. For example as a 10-...

AmericanHort Contributor September 07 2016

It hardly seems possible, but Cultivate’16 is right around the corner, July 9-12 in Columbus, Ohio. Cultivate currently holds the ranking of number 132 on Trade Show News Network’s list of the top 250 trade shows (across all industries). With a trade show of this size and scope, this is a lot to see, so it’s important to make the most of your time.
Here are our tips for...

AmericanHort Contributor September 07 2016

Whether you are selling business to business or direct to the consumer, finding just the right approach to the sale can be a little tricky. We recently asked some of our members for their best sales tips, and here’s what they had to say:
How do you successfully engage a prospective customer from the beginning of the interaction?
When working with a p...

John Dole August 12 2016

Can you imagine a future without horticulture? We all know horticulture is essential to our lives, but did you know there are more jobs available in the industry than there is talent to fill them? One initiative is primed to change this.

Craig Regelbrugge August 12 2016

Horticultural employers across America report that it’s tougher than ever to recruit, train, and retain a qualified and dedicated workforce. This is true for both entry-level laborers and supervisory or technical staff.
 
We can rant about many contributing factors: the lack of a well-developed work ethic in many young people; a too-generous social safety net that make ...